Email Services
Organizations large and small rely on contracted vendors to supply them with goods and services for successful operations. With phishing attacks at an all time high, businesses need to ensure their supply chain partners adhere to email security best practices. The post Extending Email Authentication to Third-Party Vendors appeared first on dmarcian.
dmarcian’s Domain Overview displays a summary of the status of all your domains and sources along with a geographical location of recent abuse. It is a great place to get started, as you can view the state of your domains at a glance so you can get to work locking down your email domains. The post Domain Overview Explained appeared first on dmarcian.
List Hygiene is an essential component in maintaining a healthy email list and achieving your email program goals. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve email hygiene before sending emails. But, how can proper email list hygiene maximize your email marketing ROI? We have prepared best practices that you can apply to ensure a good and healthy set of addresses and marketing emails. At the end of this article, you will also have additional insights about email marketing and how you can make it productive for your website. What is an Email List? Email Lists are a collection of demographics: email address, name, and phone number of consumers interested in your product/service and opted to receive updates from your brand. This is also a way to do segmentation for your entire list. You should also look at your email list as a…
After the adoption of DMARC, email marketing experts say that it is a must-have protocol for good email deliverability. Firstly, email messages passing DMARC email authentication are more likely to be delivered to the Inbox. Secondly, DMARC allows control of email delivery and protects the domain with a DMARC policy. We didn’t think about DMARC until recently as we were simply sending emails the old-fashioned way. After hearing so much about it, I decided to Google it and came across the DMARC Analytics service from GlockApps and decided to try it as our company used email as the main channel of communication with our clients and subscribers, and email deliverability was our concern. We subscribed to a plan that provided 1 million DMARC messages per month, published a DMARC record with the ‘none’ policy (a monitoring mode) following advice from Andrew at GlockApps chat support, and started waiting for reports.…
Like all companies doing business online and communicating with their clients via email, we, at GSoft, are concerned about our domain reputation. To protect the domain and ensure that nobody is sending spam or phishing emails on behalf of our company, we implemented DMARC email authentication with the ‘reject’ policy. We thought it was enough to be protected and we were not monitoring our DMARC data in GlockApps DMARC Analytics regularly. But thanks to the GlockApps alert system, we realized that we were wrong. Below I share our case on how GlockApps alerts helped us find and fix a critical issue with our domain. To give you some background, here at GSoft, we have a few mailboxes set up on the same domain: support@ourdomain.com, abuse@ourdomain.com, info@ourdomain.com, bounce@ourdomain.com, and press@ourdomain.com. The volume of outgoing mail is low – around 100-150 emails a day. These are mostly emails sent by our tech…
AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. What is AMP for Email? AMP stands for Accelerated Mobile Pages, originally created in 2015 to improve the speed of web pages on mobile devices. Unlike AMP for the web, the email version is not about speed. AMP for email brings new features to classic marketing emails, making them more interactive and dynamic, providing real-time content, and the possibility to perform more actions than clicking through. Today, this all is pretty new, and AMP for email is supported only by Gmail, Mail.ru, and Yahoo! But the tendency is catching on,…
Six months have passed since our last deliverability test, and I have to say that a lot has changed in such a short period of time. And even more has changed since our first tests four years ago! This is our eighth email deliverability test to date, and you’ll see that there were quite a few movements in the charts. If you’d like to make a comparison between this test and the previous one, check out our results from March 2021. For those of you who are coming across our deliverability tests for the first time, this is something we started doing back in August 2017 in order to monitor the deliverability rates of the world’s most popular email marketing services. After all, deliverability is such an important benchmark for this kind of service, and not all newsletter tools are made equal (as you’ll soon find out). The number of…
If you’re not happy with Mailchimp but can’t decide between the two relatively new players, MailerLite and ConvertKit, you’re not alone. In a sea of endless email marketing automation options, businesses and creators are seeking simplicity and flexibility. Many of us look for an email marketing tool that offers the “complete package,” especially if you’re a small business owner who doesn’t have a lot of time to spend on a traditionally complicated process like email marketing. However, opting for a complete package might also lead to complicated features or paying for things that your business doesn’t need at this stage. Fortunately, both MailerLite and ConvertKit offer simple but robust packages that are perfect for those looking for a modern email marketing service. Which one should you choose? It all depends on your needs. Our in-depth reviews of MailerLite and ConvertKit offer a detailed analysis of the tools as a whole,…
Salesforce CRM was originally built to meet the needs of enterprises and large businesses. It’s not surprising, then, that it can feel pretty overwhelming for the little guys. When I was working for what I’d call a small-to-medium-sized company in Barcelona, we had a dedicated Salesforce expert on the team to help the salespeople with Pardot, Salesforce’s marketing automation solution. And this isn’t uncommon. As such a prolific CRM tool, Salesforce offers its ‘Trailblazers’ (customers) the opportunity to become certified Salesforce consultants, administrators, marketers, etc., in order to help businesses get started. But, one has to ask, would it not just be simpler to design a more user-friendly tool, like many of the Salesforce competitors have done? In this detailed exploration into all that Salesforce has to offer, and where its competitors do it better, you’ll be introduced to some excellent Salesforce alternatives for your business. So let’s get stuck…
Salesforce has more products than any other SaaS application I know, so it’s no wonder this company dominates the CRM market. Launched in 1999 in San Francisco by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Back in the day, Siebel (which now belongs to Oracle) was the big name among CRMs, however, they failed to innovate and adopt cloud computing. This propelled Salesforce’s growth, which has since skyrocketed to where it is today, becoming one of the most well-known SaaS applications, and more specifically, CRM tools. Let’s dig into the data to find out just how big it is, and who its strongest competitors are. What is Salesforce’s Market Share? Salesforce has a variety of products and services, which all together make up 19.8% of the customer relationship management market share [source]. That’s not anything to be sneered at by any means! In…