Email Services
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are 8 types of spoofing: Email Spoofing When a malicious sender forges email headers to commit email fraud by faking a sender’s email address. Email spoofing turns into a phishing attack when the hacker embeds the spoofed email with malicious links or an attachment that can install malware onto the recipient’s computer. Caller ID Spoofing When a caller attempts to disguise their identity by falsifying the phone number sent to your caller ID screen during phone calls. They use these spam calls to try and trick you into giving away confidential…
The SPF Surveyor is a diagnostic tool that presents a graphical view of SPF records for a specific domain. This view can help you figure out which entries are in use and which ones are no longer needed. The post SPF Surveyor: See your SPF Record Activity appeared first on dmarcian.
The Detail Viewer is a comprehensive data discovery tool that allows you to explore your DMARC data in a variety of ways and to inform you on how to get your email sources compliant with DMARC. The post Detail Viewer Overview appeared first on dmarcian.
To kick off the new year in our DMARC adoption research, we’re taking a look at the world’s top 100 breweries. The post DMARC Adoption among Top 100 Breweries appeared first on dmarcian.
What is Email Automation? Email automation is a way to utilize marketing tools to trigger automated messages to a person based on an action they took or didn’t take. Using marketing automation software leverages email marketing to strengthen relationships with your existing customers, create connections with new subscribers, and maximize your revenue with email. You are able to automatically send the right relevant messages to the right audience at the right time, instead of manually sending a marketing email every single time you want to connect with your customers. Benefits of Email Automation Email marketing automation is executed by robust email automation software to increase customer loyalty by keeping your customers engaged. Email automation should be utilized to tell a story to customers, making email marketing a conversation between the brand and the customer. Some of the benefits of email automation include: Sending a personalized email to prospective customersScheduling an…
Emojis have taken the world by storm since their creation in the 1990s. Due to their mass adoption and popularity, it was only natural that smiley faces and other emoji graphics would make their way into email marketing. Read this article to discover how you can use emojis to benefit your email marketing program. Can You use Emojis in Email Marketing? Statistics show that including emojis in emails has grown at a rapid pace of 775% every year. As email marketing evolves, it has also become more difficult to grab people’s attention. Email inboxes have become crowded with promotions, deals, and never-ending marketing emails. Adding Emojis in your subject line or email will help you stand out and grab your subscriber’s attention. Why are Marketers adding Emojis in Emails? People love emojis. So much so that they even created a holiday for them called World Emoji Day. But that’s not…
Have you been running frequent campaigns and noticed that your email metrics have suddenly dropped? Chances are that your emails are being blocked by Gmail or being sent to the spam folder, disabling you from messaging Gmail users. But why is Gmail blocking your mail server if you’ve been following email deliverability best practices and the bulk sender guidelines? How do I Stop Gmail Blocking Emails? Being the world’s biggest email service provider with over 1.8 billion Gmail users can sometimes result in emails being miscategorized as unsolicited mail. However, there are a few reasons why Gmail blocks emails or sends them to the spam folder. Here are a couple of things you can do to ensure your emails make it to your Gmail subscribers. Implement Email AuthenticationReduce Gmail Spam ReportsClean Your Email ListCheck Your DMARC ReportsRequest Removal from Gmail’s Blacklist Include your Server’s IP Address in your Email Authentication…
Email marketing has been a staple in internet marketing. Despite this tough pandemic, marketers have developed new email marketing trends to help businesses continue to generate revenue with their email programs. This article shows you the latest email marketing trends that will assist you in making an impact in your email marketing efforts in 2022. Companies have tried their best to make adjustments during this pandemic. They have had to rethink and restructure everything that comes with running a business, developing an email marketing strategy to connect with their customers, as well as, running successful email campaigns. So, what is the best way to recover from this epidemic and stay ahead of your competition? Digital marketing is the answer! Learn these top marketing trends for 2022 to show you how email marketing can help you attract email clients that will lead your business to success. Read along as we dive…
There are infinite ways you can grow your email list. New ideas can pop up from one place to another. However, not all ideas for email list building will generate substantial gains for your list or benefit your marketing strategy. In order to have success with your email marketing program, you need to test various list-building strategies, eliminate those that don’t appear to be effective, and fine-tune those that do. How Do You Create an Email List? The first step to growing your email list is to create an email list! Use your favorite email marketing platform to create a segmented list for each list-building strategy that you attempt. This will help you differentiate which trial worked for your company and which didn’t work. It also helps you send specific email marketing campaigns about whatever appeals to that target audience. For example, if you gained those email signups from Instagram,…
With the rash of ransomware and cyber attacks across the globe, the demand for cyber insurance is increasing, as are the number of claims and subsequently, the cost. The post DMARC and Cyber Insurance appeared first on dmarcian.