Email Services
The CAN-SPAM Act provides important laws that govern the sending of marketing emails to US-based recipients. If you’ve struggled to make sense of all its legal jargon, you’ll find this guide to the Act a much more painless read! It simplifies, in plain English, issues like: What the CAN-SPAM Act is (including why it’s called that), Who and what the Act applies to, and The Act’s main seven requirements. Read to the end and you’ll have a good grasp of what the Act says — and, more importantly, how you can comply with it when sending marketing emails. But this guide is for general information only. We’re email marketing experts, not a law firm! What is the CAN-SPAM Act? Which types of emails does it cover? Does it apply to your business? And just why does it sound like it’s saying businesses “can spam”? Here are the answers to all
EmailTooltester is all about email marketing. But to drive traffic to our website, we rely largely on SEO. Now, countless guides have been written on SEO. But there is one aspect of it, where I wasn’t able to find any good information online: the synergies between SEO and email marketing. It may sound counterintuitive, but there are quite a few intersections that can be fostered for better results in both areas. Let’s find out how you can improve both your email marketing and SEO. What Email Marketing can do for your SEO The magic of email marketing doesn’t stop at engaging your audience. It extends its reach into SEO, influencing how your brand performs in search engine rankings by driving visits to your website and building your expertise in your field. Let’s delve into the many ways email marketing can bolster your SEO efforts. Strengthening Your Brand Presence Email marketing
Over a decade ago, I worked for a marketing agency where email marketing campaigns were a big part of our daily grind. Among the many platforms we dabbled in, Mailchimp and Zoho Campaigns were the clear client favorites. Back then, Mailchimp was the cool kid on the block, offering affordable email marketing solutions with a playful touch. On the other side, we had Zoho. Not only did it offer email marketing, but it also had a handy CRM. And the best part? It didn’t cost an arm and a leg. But times change, and so do our favorite tools. Fast-forward to today, and both platforms have undergone quite the transformation. The million-dollar question now is: Do they still offer the bang-for-your-buck value they once did? And which one should you pick to elevate your email marketing game? Sit tight as I delve deep into a feature-by-feature showdown between Mailchimp and
November 2, 2023 Estimated reading time: 13 minutes Email deliverability stands as a paramount concern within the realm of email marketing, bearing significant weight in the pursuit of successful campaigns. It is a topic that often proves to be both crucial and intricate, presenting challenges that require adept navigation. During webinar Masters of Email Marketing from Smaily, GlockApps’ CEO, Alex Arnaut, illuminated this pivotal subject matter, offering invaluable guidance. The key insights derived from the presentation: The key insights derived from the presentation: Mandatory Authentication: Authentication is an indispensable element in the realm of email deliverability. Maintain Pristine Email Lists: The cleanliness of your email list is of utmost importance. Sub-Domain Separation: Categorizing different types of emails under distinct sub-domains is a tactical approach. Understanding Recipient Email Providers: Being well-acquainted with the email providers of your recipients is invaluable. Prioritize Opt-In Subscribers: A foundational practice in email marketing is the
Starting February, 2024, long established email authentication best practices will become a requirement. It’s as simple as that, folks. This news may be alarming to you for a variety of reasons; you may have previously interpreted these guidelines as being optional or didn’t understand the related technical complexities. Or maybe you trusted that your email service provider, or IT Department was taking care of this for you. Whichever camp you may be in, the responsibility is yours to ensure you are compliant and have the proper visibility to maintain that favorable status from that point forward. As abuse continues to mature, so must the controls that have been implemented to secure the email channel. We applaud Google and Yahoo for ushering this new reality in much of the same way that dmarcian has always taken a standards and best practices approach. Our mission has been to spread DMARC across the
With many businesses using email as the main form of communication between employees, customers and suppliers, communication etiquette can be a contentious issue, particularly when it comes to what different generations feel is acceptable and not. To understand how often office communication faux-pas are committed in the workplace, we surveyed 1,043 American workers to find out more. Key findings More than one in six (16.8%) have forwarded an email chain deliberately to get a colleague in trouble, with millennial men aged 25-34 the most likely to do so. Almost one in five (19.1%) workers have accidentally emailed everyone in their department, with 16.1% admitting to sending an email chain to a person who is unfavorably mentioned in the previous message. Almost one in five (18%) admit to using their work technology, such as phones or laptops, to look at x-rated content. Nearly one in four (23.7%) of workers admit to
You’re probably reading this because you want to start using personalization strategies in your email campaigns. Why? Because you understand that personalization is the key to building strong relationships with contacts and increasing conversions. However, you might also be wondering, “How do I personalize my email marketing campaigns for each contact, both quickly and effectively?” Enter dynamic email content. Picture this: You create a single email to send to your list. But each contact receives a unique email, personalized to their characteristics, interests, and behaviors. No stressing over creating multiple versions of an email for each contact. You can do much more than just personalize with your contacts’ names. And, your email content can be set up to adapt to your contacts’ behaviors in real time. Intrigued? Continue reading to learn more about dynamic content in email marketing. You’ll also find descriptive examples and images to help you understand how
Ransomware, Act I The first documented ransomware attack was delivered by the postal service in 1989 when 20,000 floppy discs loaded with malware were sent to AIDS researchers across the globe with the promise of advancing research. When loaded in computers, the discs installed malware and displayed a ransomware message demanding payment to restore data and systems. The attacker, an AIDS researcher himself, took advantage of other researchers to capitalize on the urgency and uncertainty of the AIDS epidemic. Cybercriminals continue to employ similar scare tactics today, using coercion, matters of necessity and social engineering to dupe unsuspecting people. Instead of using snail mail, cybercriminals use unprotected domains to send spoofed emails for deploying ransomware. What is Ransomware? The Cybersecurity and Infrastructure Security Agency (CISA) defines ransomware as a type of malware “cyber actors use to deny access to systems or data. The malicious cyber actor holds systems or data
As 2024 approaches, major players in the email industry, such as Gmail and Yahoo, are ushering in a pivotal shift that carries significant implications for email marketers and senders alike. Gmail’s New Email Requirements Gmail’s new email requirements are designed to bring a higher degree of security, transparency, and user-friendliness to the inbox. These requirements are specifically tailored for bulk senders — those who dispatch more than 5,000 messages to Gmail addresses daily. While this threshold may seem imposing, the impact of these changes is poised to benefit email marketers, recipients, and the email ecosystem as a whole. Concurrently, Yahoo is unveiling a parallel set of prerequisites. This collaborative initiative involving prominent industry leaders underscores a shared dedication to enhancing email communication, prioritizing security, user-friendliness, and freedom from spam. Significance for Email Marketers The significance of these changes cannot be understated. They signify a critical step towards a safer, more
Imagine you’re starting a new business or working as a freelancer from your home address. However, for reasons of privacy, you may not want to use your home address. There are many places where your address can show up: if you’re doing email marketing, you need to put it in the footer according to the CAN-SPAM Act. If you have a website, it’s often a requirement in certain industries to include a physical address on your “Contact Us” or “About Us” page. Plus, various official forms and documentation may require the inclusion of an address – some of which may go into the public record. So, what are your options? In this article, we will explore several solutions for setting up an alternate mailing address, allowing you to take control of your personal information. Popular alternatives for virtual mailing address include: Virtual mailbox services Post office boxes UPS Store Mailboxes