Email Services
With many businesses using email as the main form of communication between employees, customers and suppliers, communication etiquette can be a contentious issue, particularly when it comes to what different generations feel is acceptable and not. To understand how often office communication faux-pas are committed in the workplace, we surveyed 1,043 American workers to find out more. Key findings More than one in six (16.8%) have forwarded an email chain deliberately to get a colleague in trouble, with millennial men aged 25-34 the most likely to do so. Almost one in five (19.1%) workers have accidentally emailed everyone in their department, with 16.1% admitting to sending an email chain to a person who is unfavorably mentioned in the previous message. Almost one in five (18%) admit to using their work technology, such as phones or laptops, to look at x-rated content. Nearly one in four (23.7%) of workers admit to
You’re probably reading this because you want to start using personalization strategies in your email campaigns. Why? Because you understand that personalization is the key to building strong relationships with contacts and increasing conversions. However, you might also be wondering, “How do I personalize my email marketing campaigns for each contact, both quickly and effectively?” Enter dynamic email content. Picture this: You create a single email to send to your list. But each contact receives a unique email, personalized to their characteristics, interests, and behaviors. No stressing over creating multiple versions of an email for each contact. You can do much more than just personalize with your contacts’ names. And, your email content can be set up to adapt to your contacts’ behaviors in real time. Intrigued? Continue reading to learn more about dynamic content in email marketing. You’ll also find descriptive examples and images to help you understand how
Ransomware, Act I The first documented ransomware attack was delivered by the postal service in 1989 when 20,000 floppy discs loaded with malware were sent to AIDS researchers across the globe with the promise of advancing research. When loaded in computers, the discs installed malware and displayed a ransomware message demanding payment to restore data and systems. The attacker, an AIDS researcher himself, took advantage of other researchers to capitalize on the urgency and uncertainty of the AIDS epidemic. Cybercriminals continue to employ similar scare tactics today, using coercion, matters of necessity and social engineering to dupe unsuspecting people. Instead of using snail mail, cybercriminals use unprotected domains to send spoofed emails for deploying ransomware. What is Ransomware? The Cybersecurity and Infrastructure Security Agency (CISA) defines ransomware as a type of malware “cyber actors use to deny access to systems or data. The malicious cyber actor holds systems or data
As 2024 approaches, major players in the email industry, such as Gmail and Yahoo, are ushering in a pivotal shift that carries significant implications for email marketers and senders alike. Gmail’s New Email Requirements Gmail’s new email requirements are designed to bring a higher degree of security, transparency, and user-friendliness to the inbox. These requirements are specifically tailored for bulk senders — those who dispatch more than 5,000 messages to Gmail addresses daily. While this threshold may seem imposing, the impact of these changes is poised to benefit email marketers, recipients, and the email ecosystem as a whole. Concurrently, Yahoo is unveiling a parallel set of prerequisites. This collaborative initiative involving prominent industry leaders underscores a shared dedication to enhancing email communication, prioritizing security, user-friendliness, and freedom from spam. Significance for Email Marketers The significance of these changes cannot be understated. They signify a critical step towards a safer, more
Imagine you’re starting a new business or working as a freelancer from your home address. However, for reasons of privacy, you may not want to use your home address. There are many places where your address can show up: if you’re doing email marketing, you need to put it in the footer according to the CAN-SPAM Act. If you have a website, it’s often a requirement in certain industries to include a physical address on your “Contact Us” or “About Us” page. Plus, various official forms and documentation may require the inclusion of an address – some of which may go into the public record. So, what are your options? In this article, we will explore several solutions for setting up an alternate mailing address, allowing you to take control of your personal information. Popular alternatives for virtual mailing address include: Virtual mailbox services Post office boxes UPS Store Mailboxes
Online spam is a problem we’re all familiar with, whether it’s emails, texts, or social media DMs, most of us receive some sort of spam every day. But just how big is the problem, and how much has spam exploded in recent years? Could AI have had an impact on the growing levels of online spam? We’ve put together some of the most intriguing spam statistics for 2023, alongside data from our own survey to investigate where the most spam comes from and just how much money spammers can make. Key statistics The majority of people (96.8%) have received spam messages in some form. The U.S. sends the most spam emails, with 8 billion per day on average, but Greece sends the highest proportion of spam emails, with 95% of emails sent containing spam. The most common topic of spam emails is prizes and giveaways, followed by job opportunities, and
I’m subscribed to a few nonprofit organizations’ email lists, and I always feel a bit dismayed when I receive their email newsletters. Their emails were clearly written in plain text in their regular email client, then BCC’ed to everyone on their list. Sending marketing emails in this way isn’t impossible, but the emails tend to look drab and uninspiring — limiting their ability to secure donations or volunteers. I also shudder at the amount of manual effort involved in splitting up a master list to send emails to only certain list segments. (If the organization isn’t put off by the hassle of doing so, that is…) All this is a pity because these nonprofits champion causes I care about. I can’t help but think that if they invested in a dedicated email marketing tool, they’d be able to market to donors — and bring in donations — more effectively. With
Email deliverability is a big deal if you’re into email marketing; it’s basically a measure of how many of your sent emails actually make it to the inbox and not the spam folder, (your deliverability rate is that number as a percentage of all the emails you sent out). Why is this important for email marketers? Well, no matter how awesome your email content is, if it’s landing in the spam folder (or going missing altogether), it’s pretty much going unread. That means lower engagement, fewer conversions, and ultimately, less ROI from your email campaigns. So, understanding email deliverability statistics is crucial for making the most out of your email marketing efforts. At EmailTooltester, we’ve always recognized the importance of measuring deliverability, which is why we’ve been running deliverability tests on all the major email marketing services for the past 6 years. Below, you’ll find the most important email deliverability
Want to start a newsletter, but wondering if it’s absolutely necessary? You’ve already set up triggered emails and other types of email marketing campaigns. Do you really need a newsletter, too? Well, there are many benefits of newsletters. Not least is the fact that no matter what type or size of business you run, an email newsletter will help you build relationships with your email subscribers, leading to increased conversions. In this post, I’ll share the numerous other benefits of newsletters – and what you need to do to achieve them. And by the time you finish reading, you’ll have learned why they are an essential part of your email marketing strategy. Sounds good? Let’s get to it. 1. Build your email list Yes, you need a lead magnet to build your email list. But who says a lead magnet has to be downloadable content? One benefit of newsletters is
Affiliate marketing is a great way for bloggers and creators to earn a few extra bucks on the side of their main gig. In the past, I’ve made some cash promoting affiliate links to hotel booking sites, products on Amazon, and courses by fellow creators. Basically, I earned a slice of commission when someone clicked my unique affiliate link and made a purchase. You’ll often see creators and influencers sharing their promo codes (a.k.a. affiliate links) on social media, but I had more success with email. In fact, affiliate email marketing tends to garner better results because you’ve already fostered a connection with subscribers who trust you enough to let you into their inboxes. But, be careful—not all email marketing platforms are on board with the practice. While most allow affiliate links baked into your existing emails and newsletters, there are a few that draw a hard line on affiliate