Email Services
Transactional emails have an open rate of 40 to 50%—almost twice the average open rate (26.76%). Wielding this much potential, your organization needs to make the most of every bit of it. Done right, these transactional messages can engage your customers, deepen relationships, generate conversions, and foster trust. Don’t let them be drab and forgettable. Take inspiration from the 14 transactional email examples in this article. Actionable tips are also at your disposal to get you off to a good start. What is A Transactional Email? A transactional email is sent when a user initiates a specific action on your app or website – for example, creates an account or makes a purchase. Its core function is to provide the recipients with pertinent, transaction-related content. It’s for this reason that all types of businesses–from retail to subscriptions/memberships to service providers–should have well-designed, streamlined transactional emails in place. But before you
A domain’s DMARC record can tell the world to send DMARC reports to a different domain. For example, the domain example.org might have a DMARC record of: v=DMARC1; p=none; rua=mailto:dmarc_reports@sample.net This DMARC record tells people to send reports regarding example.org to the email address of dmarc_reports@sample.net. Before reports are sent, sample.net must tell the world that it is OK to send example.org’s reports to sample.net. Otherwise, reports will not be sent to sample.net. Allowing “external” domains to accept DMARC reports is called “External Domain Verification.” For those who like too much information, the DMARC RFC describes in detail how report generators determine if sample.net is allowed to receive reports related to example.org. External Domain Verification is made possible when sample.net publishes a special TXT record at a specific location in the DNS. If example.org tells the world to send DMARC reports to the sample.net domain, people who are sending reports will
Comparing ActiveCampaign vs ClickFunnels is a bit like comparing a Swiss Army knife to a specialized chef’s knife – both are useful tools, but each excels in different ways. One of them (ActiveCampaign) is a marketing and sales automation platform for automating common marketing and sales tasks, like sending email drip campaigns or follow-up emails. Meanwhile, the other (ClickFunnels) is one-stop sales funnel software for setting up email marketing campaigns, sales pages, and checkout functionality to capture leads and sales. So, clearly, the two platforms do very different things. But they do have shared features, including: Email marketing tools Automations Landing pages For example, you can use either software to create landing pages for growing your email list, and then send automated emails to subscribers. And which would be the best marketing platform for this purpose? Find out as I compare eight key ActiveCampaign and ClickFunnels features in this review!
Our Single Sign-On (SSO) support leverages Security Assertion Markup Language (SAML) version 2 for Enterprise users. This expedites access to your dmarcian account by letting you sign in with your existing corporate credentials, which means one less password to keep track of. With our SSO, you can easily manage SSO access and user permissions to all of your accounts in dmarcian centrally while adhering to your organization’s security and access policies. Before getting into the details for SSO configuration, let’s first talk about some basic concepts and terminology: Authentication Authentication defines how the user is identified in a system—usually through a login process. Traditionally, a user registers for an account providing authentication credentials (username and password) and uses them to log in moving forward. In the past, this has been sufficient, but it does have limitations. For example, what happens if you have a several employees at your company that you want to grant access
Remember when the whole world (read: everyone on LinkedIn) was debating whether AI-generated content was a flash in the pan? The verdict is in: it’s here to stay. At EmailToolTester, we’ve seen most of the key email marketing players, including stalwart ActiveCampaign and newcomer tinyEmail, keenly integrating AI features. ActiveCampaign, who has been navigating the email marketing landscape since 2003, recently added an AI content generator to complement its existing predictive sending and win probability tools. tinyEmail, famous for their tagline “Mad Libs for your marketing”, has only been around since 2021. Its initial offering of automatically-branded emails and prebuilt segments has now evolved to include an AI subject line generator, with more AI tools on their way. But, the differences go much deeper than that. The question is: which platform stands out? And if you had to pick one for your business, which should it be? In this article
Setting up an email for your domain or just configuring Outlook for your address? Chances are you’ve encountered ‘SMTP’. This isn’t just another tech acronym; it’s the pulse of our digital dialogues. In today’s world where email dominates as the primary mode of communication, understanding SMTP is key. This comprehensive guide will demystify the world of SMTP servers, diving deep into their inner workings, common issues, and industry heavyweights. By the end of this guide, you’ll have a clear understanding of the role SMTP plays in email communication. And the best part? Some of the SMTP servers we’ll show you can be used entirely for free. Key Takeaways SMTP is an essential email protocol for sending messages to intended recipients. Components of SMTP servers include mail clients, Mail Transfer Agents (MTAs) and server addresses. Choose the right provider or self-hosting solution that meets your needs when learning about SMTP servers.
Based on domain events that act as triggers for sending alerts, the highly customizable Alert Central feature on dmarcian’s DMARC Management Platform allows you to monitor your domains without having to login to your dmarcian account. Events could include new or changed DNS records (e.g. we see a new DMARC record) and fluctuation in volume across categories of traffic for your domains. You can choose from common communication channels for alerts—email, Slack, Teams or webhook. The alert will provide you with the details of the event and a link to your dmarcian Timeline for you to get even more information. How does Alert Central Work? Alert Central is based around the dmarcian Timeline. Like the Timeline, you choose which changes to track, and the alerts ensure that you’re aware of the changes in real time. When we notice a DNS change, a change event gets triggered. If a DNS record
We get it: choosing an email marketing software can be overwhelming. You’ve got a business to run, deadlines to meet, and a budget to stick to. The last thing you need is to spend hours wading through features, pricing, and reviews to figure out which platform will serve you best. That’s where this comparison comes in. We’re pitting two of the best – MailerLite vs ActiveCampaign – against each other. Both have aced our tests, offering an impressive suite of features and superb email deliverability. But as you well know, the devil is in the details. It’s no secret that MailerLite is the more affordable service, while ActiveCampaign’s premium features carry a higher price tag. Whether you’re steering a small-to-medium business, managing an e-commerce store, freelancing, or creating content, your specific needs – and your budget – will ultimately dictate which platform is the better fit for you. So, let’s
WooCommerce offers built-in email features for sending transactional emails. These are emails sent after users take actions on your store, and include emails to: Confirm completed orders, Notify users about account creation, or Send customers their invoices. But as you’ll read below, WooCommerce’s email features are quite basic. They limit your ability to market to customers — and hence your potential to earn more sales. To overcome these constraints, you’d need to invest in a separate email marketing solution for WooCommerce. There are many excellent options on the market, packed with powerful features that help you grow your list with attractive email forms, increase store revenue with targeted campaigns, put your marketing on autopilot, and track your email marketing’s return on investment (ROI). Keep reading as I share the 10 best email marketing tools for WooCommerce worth checking out (pun not intended). Why Not Just Use WooCommerce’s Built-in Email Solution?
Email marketing is the most profitable and cost-effective digital marketing strategy. But, let’s be real, it can also be exhausting and time-consuming. First off, the work you have to put in to build an email list. Then, manage the list to keep it clean and healthy. And, don’t get me started on the different types of emails you have to send to contacts. As an email marketer, I understand the struggles. And I know the key to improving the process is email marketing automation. However, automation is much more than just scheduling email campaigns for certain times. You can set up your emails to be triggered by your contact’s actions and behaviors – like when they visit your website or click a link. Curious? Continue reading to learn more about triggered emails and how they can help increase your revenue. I’ll also share how to create them and real-world examples