Email Services
Are you wondering how to verify the authentication of your emails? The three key forms of email authentication—SPF, DKIM, and DMARC—can be easily checked with just a Gmail account. A Guide to Checking Your Email Authentication (4 Simple Steps) 1. Send the Email or Newsletter for Testing to Your Gmail Address. After sending the email you want to test, wait for it to arrive in your Gmail inbox. 2. Open the Email and Click the Three Dots: 3. Select “Show Original” to View the Source Code: 4. Analyze the Authentication Results. You’ll see a display similar to the following: If SPF, DKIM, and DMARC all show ‘PASS’, your setup is perfect. No further action is needed. If SPF and DKIM pass, but DMARC is missing, you should establish a DMARC record. This is particularly crucial for larger senders (5000+ emails a day), considering new rules from providers like Yahoo Mail
When you work in a church, like I do, it can feel counterintuitive to focus on or use terms like “marketing” and “advertising”. Those terms are often associated with big corporations looking to increase their bottom line. But, what about a church? The main goal is to reach the lost, to meet people where they are on their faith journey – why would you ever even need to consider marketing efforts? Focusing on strategies like email marketing allows the church to adapt to modern approaches, meeting people where they are in their faith journey. Just as the pandemic exposed technology gaps in churches, it’s time to address the evolving needs of the congregation. If you don’t know where to start – email marketing is a good first step. Even if you feel like a complete beginner, you can do this! By the end of this article I want you to
Table of contents Importance of Proper List Management What effects does poor email list management have? Email List Management Best Practices Frequently Asked Questions Final Thoughts on Effective Email List Building and Management In Parts I and II we’ve examined the best practices for building a quality email list and opportunities for growing a list of email subscribers in order to promote your brand and products. This part is dedicated to email list management as one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate the importance of maintaining a healthy, clean, and relevant email list in digital marketing. When it comes to email list building, many email marketers are so preoccupied with increasing their list size that they pay little attention to the quality of the leads they receive. To avoid this mistake, we have gathered the best list management practices
Table of contents How to Grow Your Email List Effective Techniques for Growing Your List Using Social Media for Email List Growth Optimizing Email List Growth with Pop-Up Forms Frequently Asked Questions How to Grow Your Email List In Part I, we examined the most effective email list building methods so that you can start with building your first list of email subscribers right away. Let’s now consider the possibilities to grow your list to maximize the effect of your email program. There are infinite ways you can grow your email list. New ideas can pop up from one place to another. However, not all ideas for email list building will generate substantial gains for your list or benefit your marketing strategy. In order to have success with your email marketing program, you’ll want to test various list growing strategies, eliminate those that don’t appear to be effective for you
Part 1: Email List Building A. Chapter 1: Email List Building Fundamentals 1. What is Email List Building? 2. Why Building an Email List is Important B. Chapter 2: Getting Started with Email List Building 1. How to Begin Building an Email List 2. Reasons to Start Building Your Email List C. Chapter 3: Building Your Initial Email List 1. Strategies for Growing Your List 2. Best Practices for Building Your Email List 3. Utilizing Giveaways for List Growth Email List Building Fundamentals Before you can send out an email campaign, you need to get an email list. You need an audience to receive your messages. List building is a process of collecting email addresses of the recipients who want to receive your emails. How to Begin Building an Email List When you think about building your first mailing list, you’ll want to avoid the following bad practices: do not
I. Introduction A. Why Building and Managing an Email List Matters B. Overview of Key Concepts and Strategies C. Addressing Common FAQs According to various studies, every $1 spent on email marketing has an average return of $44. Therefore, email is the best, most cost-effective means of marketing for anyone, especially small businesses. But you only waste your time and money that you spent preparing and sending an email campaign if your email doesn’t reach your subscriber’s Inbox. According to GlockApps reports, very few email marketers achieve the Inbox Placement rate of at least 90%. The average of Inbox Placement performance for the last 30 days is 47%, calculated based on the email activity of all our customers. GlockApps: average deliverability by providers Why does this number matter so much? If you send one million emails, for every 1% you improve your Inbox Placement rate, you get 10,000 more emails
The Google security blog has recently featured an overview of the most recent update made to the spam filters used by the Gmail email service provider. We’re talking about a new text classification system called Resilient & Efficient Text Vectorizer (RETVec). Google claims that the RETVec deployment is “one of the largest defense upgrades in recent years”. As per Google developers, RETVec can now detect spam messages with “adversarial text manipulations” – emails containing typos, special characters, emojis, and having other characteristics of junk emails that were previously noticed by humans but were unrecognizable by machines. Moreover, the new spam filtering algorithm effectively discerns email messages containing homoglyphs – characters that look similarly but have distinct meanings. Prior to the implementation of RETVec, such spam emails passed through Gmail’s barriers easily. Its way-out algorithm allows RETVec to work out-of-the-box with every language and all UTF-8 characters. It can be used
If your business sends a lot of emails, whether for transactional or marketing purposes, you might be concerned about the new email rules from Gmail and Yahoo Mail that are coming in February 2024. These rules aim to protect people’s inboxes from spam and unwanted emails, by making senders take a few extra steps before they send their campaigns. The good news is that most of these requirements aren’t actually new; they’re existing best practices that many marketers already follow. So, if you’re doing email marketing right, you can rest easy! But if you’re not sure whether you’re following these rules correctly, don’t worry. We’ve created this guide to help you understand everything and ensure that you’re taking the necessary steps. We’ll also let you know what each email marketing service is doing, or not doing, to assist marketers in meeting these new requirements. What are Gmail and Yahoo Mail’s
Hustler Marketing DFY (Done-For-You) ecommerce email marketing agency that serves ecommerce stores around the globe Download the PDF Introduction Discover how a leading personalized jewelry eCommerce brand overcame email deliverability challenges, transformed its reputation, and experienced a substantial boost in revenue. Dive into the strategic journey undertaken by the Hustler Marketing team to ensure emails not only reached inboxes but thrived in the primary tab, leading to remarkable results. Hustler Marketing, a trailblazer in digital marketing, brought its prowess to the forefront of this transformative email deliverability project. Their dynamic approach, combining creative finesse with technical acumen, ensured the success of each phase. Transparent communication and a strategic vision were the hallmarks of their collaboration with the jewelry eCommerce brand. Hustler Marketing, a trailblazer in digital marketing, brought its prowess to the forefront of this transformative email deliverability project. Their dynamic approach, combining creative finesse with technical acumen, ensured the
The Cybersecurity and Infrastructure Security Agency (CISA), National Security Agency (NSA), Federal Bureau of Investigation (FBI), and Multi-State Information Sharing and Analysis Center (MS-ISAC) have released Phishing Guidance—Stopping the Attack Cycle at Phase One to provide guidance in the ever-waging battle against phishing exploits. The guidance is relevant to all organizations, though it may pose challenges for those with limited resources. To address this, the guide incorporates a section with customized suggestions tailored for small- and medium-sized businesses that may lack the resources for a dedicated IT staff to consistently combat phishing threats. For software manufacturers, the emphasis is on adopting secure-by-design and default strategies. The guidance encourages software companies to create and deliver software that is resistant to common phishing threats, ultimately enhancing the cybersecurity resilience of their customers. In the phishing mitigation guidance for all organizations, CISA, NSA, FBI, and MS-ISAC recommend organizations implement DMARC and other controls