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EmailToolTester: CAN-SPAM Act vs Email Marketing:Everything you need to know to stay compliant!
EmailToolTester just issued a new engaging blog:
The CAN-SPAM Act provides important laws that govern the sending of marketing emails to US-based recipients. If you’ve struggled to make sense of all its legal jargon, you’ll find this guide to the Act a much more painless read! It simplifies, in plain English, issues like: What the CAN-SPAM Act is (including why it’s called that), Who and what the Act applies to, and The Act’s main seven requirements. Read to the end and you’ll have a good grasp of what the Act says — and, more importantly, how you can comply with it when sending marketing emails. But this guide is for general information only. We’re email marketing experts, not a law firm! What is the CAN-SPAM Act? Which types of emails does it cover? Does it apply to your business? And just why does it sound like it’s saying businesses “can spam”? Here are the answers to all
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