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GlockApps: 2024 Email Landscape Shift: Gmail and Yahoo Raise the Bar for Senders
GlockApps just published a new insightful write-up:
As 2024 approaches, major players in the email industry, such as Gmail and Yahoo, are ushering in a pivotal shift that carries significant implications for email marketers and senders alike. Gmail’s New Email Requirements Gmail’s new email requirements are designed to bring a higher degree of security, transparency, and user-friendliness to the inbox. These requirements are specifically tailored for bulk senders — those who dispatch more than 5,000 messages to Gmail addresses daily. While this threshold may seem imposing, the impact of these changes is poised to benefit email marketers, recipients, and the email ecosystem as a whole. Concurrently, Yahoo is unveiling a parallel set of prerequisites. This collaborative initiative involving prominent industry leaders underscores a shared dedication to enhancing email communication, prioritizing security, user-friendliness, and freedom from spam. Significance for Email Marketers The significance of these changes cannot be understated. They signify a critical step towards a safer, more
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