EmailToolTester
In an ideal world, all your contacts would engage with every email you send. After all, they consented to receive marketing emails from you, right? Unfortunately, anyone who’s ever dabbled in email marketing knows that this is rarely (if ever), the case. In reality, many contacts don’t open emails from businesses, let alone read and click through. Worse, some unsubscribe and even report the emails as spam! So, how do you create emails that attract, engage and convert contacts? Short answer: targeted email marketing. Sending targeted emails to your contacts is one of the secrets to building an effective email marketing strategy, because they persuade contacts to open, read and click links in your emails. In this article, you’ll learn (with practical examples), how to create successful targeted email marketing campaigns, that are sure to increase your engagement rates and drive conversion. What is Targeted Email Marketing? Targeted email marketing
I’ve worked in digital marketing for over five years, both on the agency side and in-house. Over the years, email marketing has remained the cornerstone of digital marketing strategy. It’s important to focus on nurturing the relationship with existing customers as well as expanding your contact database, which is where an email marketing strategy comes in. Not only is it a simple way to keep in constant contact with customers, informing them of offers and new services, but it is a fairly inexpensive way to reach broad audiences effectively and generate new leads. The people you want to reach with your email campaign are already on their desktops daily for their business, so reaching out via their inbox makes perfect sense. Now we’ll take a deep dive into what B2B email marketing actually means, and which platforms you need to be aware of in 2023 to build your brand awareness
Email automation has come a long way since the days of simply sending a welcome email when someone signs up for your newsletter. Remember when you received an “out of office” email from a colleague when they went on vacation? This is a simple example of how autoresponders work in everyday life. In email marketing, you can use autoresponders to send relevant and personalized emails to your subscribers and potential customers at the right time. Autoresponders help you stay in touch with your customers and keep them engaged with your brand. Whether you’re just starting with email marketing or looking to improve your existing email campaigns, this blog post will provide you with valuable insights and practical advice on using email autoresponders to boost engagement with your subscribers and grow your business. We’ll dive into what autoresponders are, why they’re important, and tips for making the most out of them.
If you’re struggling to run effective email campaigns, chances are that you’re not leveraging email personalization to connect with your contacts. Are you experiencing low open and click-through rates? Or increasing unsubscribes and “mark as spam”? These often happen when you send your contacts boring, one-size-fits-all emails. You can build a stronger bond that will boost engagement and drive conversion by personalizing your emails to each of your contact’s characteristics and interests. But, with so many contacts on your list, how can you personalize your emails for each contact? Continue reading this article to learn email personalization strategies and tips for creating effective personalized email campaigns that engage and convert your contacts. What is Email Personalization? Email personalization is an email marketing tactic that involves customizing your emails with your contacts’ personal information. You know those emails you receive with your name in the subject line? And, those you receive
How many touchpoints does it take to make a sale? If you’re a marketer in a B2B industry, you’ve probably seen the number 8 bandied around – numerous studies pinpoint it as the magic number. But this feels like a very simplistic answer to what can be quite a complicated question. After all, what counts as a touchpoint? Is 8 a realistic number, considering how cluttered online channels like email and advertising are? And should you simply give up if a sale hasn’t closed after 8 touches (which could very well result in a missed opportunity)? How many touchpoints do different leads require? While 8 touchpoints might be a valid average, the number of actual touchpoints a sale requires can vary between 1 – 50 depending on the buying stage. Inactive customers only need 1-3 touches on average A warm inbound lead will need 5-12 touches Whereas a cold prospect
If you’re an ecommerce business owner, your email marketing setup generally needs to include ecommerce features such as deep-data store integrations, automated abandoned cart reminders, and revenue reports. So with this consideration in mind, using an ecommerce email marketing solution like Klaviyo might sound like the perfect option. The platform claims that its email and SMS marketing automations have helped drive $14 billion in online store revenue in 2022, which is no small sum at all! But with Klaviyo’s relatively recent founding year of 2012, you may have doubts over whether it’s the best email marketing software for your online store — and in particular, whether the email marketing giant, ActiveCampaign, is the right choice instead. Founded almost a decade earlier in 2003, ActiveCampaign dubs itself the “#1 automation platform” that helps brands automate their marketing, sales, and transactional messaging. Although the platform doesn’t position itself as a specialized ecommerce
Inboxes are full of random product recommendations from big box retailers, legacy brands, and luxury names. Yet many readers are happy to just go with it, as these are brands they know and trust. But if your startup or mid-sized enterprise tries this approach, it won’t go over well. With SMEs, especially digitally-native brands, trust and connection are key. Even if you have a product or service that is a cut above the rest, not all your email subscribers will convert. The good news is, if they’ve given you their email addresses, it means they’re interested in learning more about your brand. But purchase may not be on the horizon… yet. Luckily, you can make their time worthwhile by leveraging email funnels. By tailoring your email content to their desires and needs, you will be able to increase their engagement, and can eventually convert them into paying customers. We’ve rounded
Email list management can be a nightmare… The money spent offering freebies (lead magnets) in exchange for email addresses. The hours creating segmentations and tags. The struggle to create copy that will engage subscribers. And, despite all your effort, not enough subscribers are opening your emails or clicking on links. And that’s for the emails that get delivered to their inbox! On top of that, you also get unsubscribes and even some “report as spam.” All of it is enough to make you want to give up on email marketing. I understand! As an email marketing specialist, I’ve been there. But, don’t worry! In this article, I’ll share everything you need to know about email list management. You’ll learn the best tips, strategies and practices for maintaining a clean and healthy email list to achieve your email marketing goals. Continue reading to learn: What email list management is Why email
Many customers abandon their carts because of unexpected shipping costs, a long checkout process, or simply getting distracted before placing their order. Abandoned cart emails can help your ecommerce business recover lost sales by reminding customers of the items they left behind in their online shopping carts. Sending a well-crafted abandoned cart email can prompt customers to come back to your store, as well as offer discounts or other incentives to encourage them to complete their purchase. To stand out in cluttered inboxes, your abandoned cart email needs to be eye-catching and persuasive. Fortunately, it’s now easier than ever to create an effective abandoned cart email with the help of customizable templates. Many ecommerce platforms, such as Shopify, Wix, Squarespace, and BigCommerce, offer built-in templates that can be customized with your branding and messaging. To take it even further, external email service providers, like Klaviyo, Mailchimp, and Omnisend offer additional
If your store is new and you’ve had only a few customers so far, you might be able to get away with sending them simple marketing emails from a free email client like Gmail. But as your customer base grows, this approach will quickly prove unworkable: Free email clients don’t like it when you mass-send emails from their domains, and your emails may get blocked from reaching your recipients. Manually emailing customers individually is also not the best use of your time when you have other store responsibilities to take care of! The more feasible alternative is to use dedicated email marketing platforms that help ecommerce businesses market to customers and generate more revenue. Think elegant email forms for building a list of potential customers and stunning newsletters for publicizing upcoming sales. Throw in email automations for rescuing abandoned carts, or thanking customers for their purchase, on autopilot. And last