EmailToolTester
If your store is new and you’ve had only a few customers so far, you might be able to get away with sending them simple marketing emails from a free email client like Gmail. But as your customer base grows, this approach will quickly prove unworkable: Free email clients don’t like it when you mass-send emails from their domains, and your emails may get blocked from reaching your recipients. Manually emailing customers individually is also not the best use of your time when you have other store responsibilities to take care of! The more feasible alternative is to use dedicated email marketing platforms that help ecommerce businesses market to customers and generate more revenue. Think elegant email forms for building a list of potential customers and stunning newsletters for publicizing upcoming sales. Throw in email automations for rescuing abandoned carts, or thanking customers for their purchase, on autopilot. And last
Email marketing is amazingly effective… except when your newsletters get trashed before they’re even opened. Much of the success of email marketing depends on timing. At certain times on certain days, people are much more responsive to opening and actually reading newsletters — and conversely, other times they’ll be more inclined to delete them. The trick is figuring out which is which. Luckily, you don’t need to guess. We’ve looked at different studies on the best times to send email newsletters, based on open, clickthrough, and conversion rates. We’ve compiled all the data below so you can get the quick answers you need without rummaging through a bunch of statistics. But first, let’s discuss why timing is so important in any email marketing strategy, so you understand how sending newsletters at the right times leads to more business. Does it matter what time you send email newsletters? Absolutely! Think of
Open rates allow businesses to measure how many people open their emails and are one of the most used Key Performance Indicators (KPI) in email marketing. And while the good old open rate is a useful metric, it’s important to understand its limitations and how it’s often misunderstood. In this article, I will explore the problem with the open rate metric in email marketing and discuss how it can still be useful when comparing different campaigns and forming a solid email marketing strategy. What is the Open Rate in Email Marketing? Open rate is a metric used to measure how many people opened an email. It’s calculated by dividing the number of unique opens by the number of emails sent, expressed as a percentage. Number of unique opens ——————————— X 100 = Open Rate Number of emails sent The open rate is typically one of the first metrics marketers look
Have you ever subscribed to a newsletter or a blog and received an email newsletter after days or a few weeks, only to forget why you subscribed to them in the first place? Me too, and the immediate action I tend to take is to hit that “unsubscribe” button at the bottom of the email. If you’ve recently started a small business or already have an established one, drip campaigns can solve this frustrating experience for your users. When I worked with a marketplace that helps newsletter writers and sponsors connect for relevant sponsorships, we were catering to two types of users: writers and sponsors. Sending the same welcome email (or other helpful resources) to two different types of users was out of the question. It just wouldn’t work. So, we had to find a way to segment our users based on their actions, i.e., the type of account they created.
Omnisend and Klaviyo are top-tier email marketing solutions catered toward ecommerce businesses. Despite both being dynamic and useful tools for ecommerce store owners, they certainly cater to different audiences. Omnisend is ideal for beginner marketers and slightly smaller online stores, while Klaviyo is more suitable for experienced marketers or enterprises with bigger marketing budgets. While these two platforms share several common features, Klaviyo is known to offer more advanced features than Omnisend. However, this doesn’t necessarily mean that it’s the best option for you and your email marketing needs. In this Omnisend vs Klaviyo review, we will use our own experience and expert knowledge to provide you with a side-by-side comparison review of Omnisend vs Klaviyo, to help you to determine which one is the best fit for your online business. Design and Flexibility: Omnisend offers 25 modern email templates, providing a variety of promotional and seasonal holiday templates, as
My copywriting business completely changed when I started to focus on community. Sure, I was doing good work and having a nice time before, but building a name for myself and nurturing a group of loyal followers has opened so many doors. It’s boosted my industry authority, led to bigger and better projects and has helped me secure a reliable and stable income. It all started when I quit my job and moved to Spain to freelance. All of a sudden, I was getting countless emails a week from people who wanted to do the same. I love helping other people out, but it was becoming a huge time-suck trying to respond to each and every question. So I had a brainwave: Create a course that answered all these questions and helped people do what I did. Simple. I began my search for a membership site where I could host
In today’s digital age, email marketing has become an essential tool for businesses to reach their customers and promote their products or services. However, managing email campaigns can be challenging and time-consuming, especially for businesses with large customer bases. This is where an Email Service Provider (ESP) comes in handy. What is an ESP in Marketing? An Email Service Provider (ESP) is a digital platform that enables businesses to create, send, and track email campaigns to their target audience. ESPs provide businesses with tools to manage their email marketing campaigns, such as email list segmentation, email design templates, automation workflows, and email performance metrics tracking. By using an ESP, businesses can create effective and personalized email campaigns, increase their email marketing ROI, and reach their marketing goals – whether that’s getting more newsletter signups, generating leads, or driving sales – more efficiently. Is Gmail / Outlook / AOL an ESP?
Email marketing remains one of the most powerful ways to build a relationship with your customers. By building an effective email marketing strategy, you can help your brand to boost sales and gain trust amongst your customers. Email is the one marketing channel you have great control over, with the ability to test your emails and segment your campaigns to specific audiences. With a strong email marketing strategy in place, you have the potential to grow your business and revenue. More businesses are turning to email marketing because it’s effective. Not only is it cheaper than other forms of marketing, it’s also high-converting, giving you the best bang for your marketing dollar. That’s because your email list is filled with people who want to hear from your brand. In this article, we will provide you with a step-by-step guide on how to build an effective marketing strategy, as well as
Squarespace has become a popular website builder in recent years. In addition to its slick-looking interface, Squarespace continues to introduce useful functionalities to its website builder, from eCommerce tools to social media templates, and more importantly (for the purposes of this review, at least), its Email Marketing Campaigns add-on. With such a variety of powerful marketing tools, it seems that Squarespace is transforming from a once simplistic yet attractive website builder to an all-in-one digital marketing solution (similar to a handful of others in this space). Squarespace users can maximize their brand potential with access to more marketing features than ever before, but how does the Squarespace Email Marketing solution (also known as Squarespace Email Campaigns) compare to the likes of Omnisend, Mailerlite, and SendinBlue? In this article, we’ll explore everything you need to know about Squarespace Email Campaigns so that you can decide whether this is the email marketing
A common method of running email marketing together with a website is to: build a website on one platform; set up email marketing on a third-party provider; then embed your email forms on your website. While this approach works, it can be troublesome as you’d need to manage your website and email efforts through separate providers. So what if there was a platform that lets you do both? Using this platform, you’d be able to run your website and your email marketing in one place. And with the same provider developing and maintaining its website and email features, you wouldn’t have to worry about compatibility issues between the two. This may sound too good to be true, but such platforms are no mythical creatures! They do exist, and I’m going to uncover the top 10 website builders with email marketing features available in the market right now. Let’s explore each