EmailToolTester: Email Funnel Examples and Best Practices: Building Campaigns to Progress Buyers

EmailToolTester just issued another engaging article:

Inboxes are full of random product recommendations from big box retailers, legacy brands, and luxury names. Yet many readers are happy to just go with it, as these are brands they know and trust. But if your startup or mid-sized enterprise tries this approach, it won’t go over well. With SMEs, especially digitally-native brands, trust and connection are key. Even if you have a product or service that is a cut above the rest, not all your email subscribers will convert. The good news is, if they’ve given you their email addresses, it means they’re interested in learning more about your brand. But purchase may not be on the horizon… yet. Luckily, you can make their time worthwhile by leveraging email funnels. By tailoring your email content to their desires and needs, you will be able to increase their engagement, and can eventually convert them into paying customers. We’ve rounded

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