EmailToolTester
Salesforce CRM was originally built to meet the needs of enterprises and large businesses. It’s not surprising, then, that it can feel pretty overwhelming for the little guys. When I was working for what I’d call a small-to-medium-sized company in Barcelona, we had a dedicated Salesforce expert on the team to help the salespeople with Pardot, Salesforce’s marketing automation solution. And this isn’t uncommon. As such a prolific CRM tool, Salesforce offers its ‘Trailblazers’ (customers) the opportunity to become certified Salesforce consultants, administrators, marketers, etc., in order to help businesses get started. But, one has to ask, would it not just be simpler to design a more user-friendly tool, like many of the Salesforce competitors have done? In this detailed exploration into all that Salesforce has to offer, and where its competitors do it better, you’ll be introduced to some excellent Salesforce alternatives for your business. So let’s get stuck…
Salesforce has more products than any other SaaS application I know, so it’s no wonder this company dominates the CRM market. Launched in 1999 in San Francisco by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Back in the day, Siebel (which now belongs to Oracle) was the big name among CRMs, however, they failed to innovate and adopt cloud computing. This propelled Salesforce’s growth, which has since skyrocketed to where it is today, becoming one of the most well-known SaaS applications, and more specifically, CRM tools. Let’s dig into the data to find out just how big it is, and who its strongest competitors are. What is Salesforce’s Market Share? Salesforce has a variety of products and services, which all together make up 19.8% of the customer relationship management market share [source]. That’s not anything to be sneered at by any means! In…
Whether you’re a solopreneur or a small business, the likelihood is you have to manage a number of clients and all that relates to them (invoices, emails, orders, contracts, etc.). This can get messy quickly, especially if you have to share this information with other members of your team. Don’t get me wrong, I love the old pen and post-it combo, but there comes a time when one needs a little more organization in one’s life! And that is exactly what a good customer relationship management (CRM) software can offer you. It might not sound very exciting, but you’ll be surprised just how dynamic these tools can be, with colorful drag and drop pipelines and notifications of ‘hot’ leads. In fact, the days of boring gray databases are buried in the past (together with Nokia phones, Windows Vista and dial-up modems). And what’s more, you can now get access to…
When the pandemic hit, millions of employees were forced to work from home, causing many potential problems for businesses and the people themselves. How are we going to communicate? Can we work as effectively? In just a few weeks, countless people around the world had installed applications like Zoom, Microsoft Teams and Google Hangouts, to aid them in working from home and staying in touch with colleagues and friends. Now, virtual meetings have become the new norm in business, and it’s fair to say we all have our favourite video conferencing platform – but which one takes the reign as the most popular, and what does it look like worldwide? Taking market share percentages from global search volume – we have mapped out the most popular video conferencing platforms in every country around the world, comparing the following platforms: Skype Slack Google Meet Zoom Meetings Microsoft Teams Google Hangouts Houseparty…
Whether you’re a retail store owner, blogger/media professional, or educator, you may have been advised to try email marketing. It’s good advice. Email marketing ROI continues to rise, securing you $44 for every dollar you spend on your email campaign. If you’re on the fence about newsletters, don’t be. Newsletters don’t have to be boring or annoying. When done right, newsletters are a super effective way of building an audience and connecting with your existing readers – whether you’re a new or established business owner or influencer. How do you know if you’re doing it right? We’ll share with you the best tips and examples right here. Where to Get Newsletter Ideas From First, learn about your audience or customer. What problems are they tackling? What are their goals? If you’re running a finance blog geared towards millennials in the U.S., your audience might be concerned about student loans. If…
Update: See our latest deliverability test from Oct 2021 here. For those who were eagerly awaiting this moment, I can announce that our latest deliverability results are finally here! Making this our seventh email deliverability test to date. Of course, this round wasn’t without surprises. In fact, as you’ll see, there were quite a few movements in the charts. If you’d like to make a comparison between this test and the previous one, check out our test from September 2020. For those of you who are coming across our tests for the first time, this is something we started doing back in August 2017 in order to monitor the deliverability rates of the world’s most popular email marketing services. The number of providers we look at has increased slightly since then; this round we included a total of 15 different email services, three more than the last round. The providers…
I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2021 and, though I’ve been through 3 different personal email addresses (plus a ton for various places of employment and education), I am still an avid email user – just like 50% of the world’s population. That’s right, there are currently 4.3 billion email users in the world, making it a great way to promote your products and services! Though marketing strategies have included many different tactics over the years (flyers, TV, cold calling, social media, video, Facebook ads, SEO optimized content, etc.), one thing is clear: email marketing remains one of the most important tools for businesses in 2021, and it’s likely to remain that way over the coming years. Find out why below. Email Marketing…
Despite HubSpot’s popularity, many people are looking for an alternative solution. And though the Free CRM plan is very appealing, the price tags attached to its paid plans aren’t so attractive for small businesses. But what about ActiveCampaign? How do its prices compare to HubSpot’s and what features does it offer? We’re going to look at all of this and more in this ActiveCampaign vs HubSpot comparison. What’s the Main Difference Between ActiveCampaign and HubSpot? ActiveCampaign is a Chicago-based marketing automation tool primarily targeted towards email marketers, whereas HubSpot offers various ‘hubs’ for sales, marketing and customer service teams. This myriad of features makes it a slightly more diverse product, however, you won’t actually have access to its expansive collection of features unless you put up the cash. Instead, most opt for a single hub or discounted bundle (note that this comes with a 12-month commitment). Though ActiveCampaign doesn’t offer the same kind of…