EmailToolTester: The Best B2B Email Marketing Software for 2023

EmailToolTester just released another engaging blog:

I’ve worked in digital marketing for over five years, both on the agency side and in-house. Over the years, email marketing has remained the cornerstone of digital marketing strategy. It’s important to focus on nurturing the relationship with existing customers as well as expanding your contact database, which is where an email marketing strategy comes in. Not only is it a simple way to keep in constant contact with customers, informing them of offers and new services, but it is a fairly inexpensive way to reach broad audiences effectively and generate new leads. The people you want to reach with your email campaign are already on their desktops daily for their business, so reaching out via their inbox makes perfect sense. Now we’ll take a deep dive into what B2B email marketing actually means, and which platforms you need to be aware of in 2023 to build your brand awareness

Read more here: The Best B2B Email Marketing Software for 2023

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