EmailToolTester
A customer relationship management (CRM) software can be a lifesaver in tracking and closing deals — but only if its data is accurate. Because of the multiple touchpoints involved in a sale, you’d need to regularly update your CRM with info such as: Ongoing deals and their respective statuses Your latest correspondences with contacts The tasks and deals that your team members have been assigned to handle Fall behind on such updates and your sales and marketing teams might be working with outdated or missing information, which only hinders their ability to get the sale. But since manually keeping your CRM updated can be a lot of work, I highly recommend investing in a CRM with automation — in other words, a CRM that can automatically update itself in response to certain events. There are many such automated CRM tools in the market, but enterprise-level CRMs like Salesforce are probably
I used to think email marketing was all about building an email list and writing engaging marketing emails. Over the years, I’ve come to learn that creating successful email marketing campaigns also requires sending emails that resonate with my audience – ideally with every single one of my contacts! But how can we do that at scale? Enter email segmentation. To really resonate with your contacts, you need to segment your list into different groups and then send each group emails that are tailored to meet the specific interests and needs of the people in the group. Email segmentation was reported by HubSpot to be the most effective email marketing strategy. And in one study from Optimove they found that segmentation lead to a 33% increase in customer lifetime value. Unfortunately, people often find email segmentation complex and don’t bother to use it, even though they know it would improve
Marketing automation is definitely a hot topic right now, and the arrival of the latest version of ChatGPT 4 has only upped the temperature and gotten everyone talking about artificial intelligence (AI) and how automated tools will replace humans. As a content creator, I have to admit the power and potential of automation tools like ChatGPT has unnerved me slightly. However, these tools aren’t quite good enough to entirely replace humans — for now at least — and instead can be used to help us be better at marketing, whether we’re individual or small to medium-sized businesses. If you’re not sure why marketing automation is something you should be looking at, then this article covering the top 10 benefits of marketing automation is for you. By the time you’ve finished reading, you’ll have a good understanding of what marketing automation is, how it’s being impacted by AI, why it’s so
Automation is supposed to make our lives easier… so why is it so hard to come up with new automated email ideas? Using automated emails isn’t enough — you have to craft your emails to be engaging and alluring. And unlike for sending emails, there’s no automated software for writing them. In this guide, we share 13 automated email examples to give you some good ideas. We’ll cover the most effective types of automated emails, with an example for each, and give some quick pointers on how you can use them yourself. But first, let’s take a deeper look at how email automation works. What Is Email Automation? Email automation is when emails are sent automatically from your account in response to certain “triggers,” such as a welcome email being sent automatically when someone joins your mailing list. They’re also called “trigger emails” or “behavior-driven emails” because of their prompts.
You’ve set up your latest campaign, and you’re chuffed with yourself. But what next? After you’ve finished your celebratory dance, it’s time to run the numbers. We’re talking email marketing KPIs (Key Performance Indicators)—a.k.a. the little nuggets of data that can provide powerful insights into the effectiveness of your email strategy. Think of KPIs as your trusty compass that provide you with the information you need to gauge the success of your emails and make better decisions moving forward. When you track the right numbers you’re able to understand what’s working and what’s not and you’ll be able to answer questions like: Do people like it when I add emojis to the subject line? Am I making the message of my emails clear enough? Are my emails contributing to my business in any way? …And many, many more. From how many people hit the dreaded unsubscribe button to how much
Email marketing is a great conduit to stay top-of-mind with your target audience. But since every other marketer knows this, strong competition exists. You’re not only going head-to-head with your competitors – you’re also battling every email your subscribers receive. What do you do to get them to open your emails? And when they do, how do you get them from paying attention to taking action? In this blog post, we’ll talk about how to write a marketing email that resonates with your audience’s emotions, needs, and desires. Whether you’re looking to promote products, share valuable content, nurture leads, or simply, engage with your email subscribers, we’ve outlined six strategies that can help you maximize this powerful marketing channel efficiently. Now, let’s begin powering up your email content. 6 Pointers For Learning How To Write A Marketing E-mail Effectively From creating a captivating subject line to writing compelling copy, optimizing
AMP (Accelerated Mobile Pages) for emails is the biggest innovation in the email marketing industry since the first newsletter was sent decades ago. But not that many people know about it. So, how does it help you as a marketer? It offers amazing new possibilities to engage with your audience and move beyond those everyday static emails. Let’s get started and understand how AMP Emails work and how they can benefit your email marketing strategy. What is AMP for Emails? With AMP Emails, marketers can create interactive email newsletters that allow users to perform various actions, such as filling out forms, adding products to shopping carts, and scheduling meetings, all without leaving their inboxes. It’s like having a miniature website right in your email. According to Mailmodo, their clients have seen conversion rates improved by as high as 833% using their AMP-powered emails. AMP emails allow for more engaging and
Customer relationship management software (or just “CRM” for short) and email marketing go together like donuts and coffee. Sure, you could add data to your CRM manually, and send marketing emails without the help of a CRM. But they’re better together — combine the two, and you’ve got a beautiful system for: Automatically populating your CRM with sales leads captured via email forms, and Personalizing your emails with contact data in your CRM. In other words, your CRM and email marketing efforts feed into each other and enhance your sales and marketing campaigns as a whole. If you’re keen on implementing such a system, I’ll be reviewing eight of the best CRM and email marketing tools for doing so — their pros, cons, and who I think will benefit from them most. It’s a detailed piece, so feel free to grab a donut, and make yourself a coffee, as we
In an ideal world, all your contacts would engage with every email you send. After all, they consented to receive marketing emails from you, right? Unfortunately, anyone who’s ever dabbled in email marketing knows that this is rarely (if ever), the case. In reality, many contacts don’t open emails from businesses, let alone read and click through. Worse, some unsubscribe and even report the emails as spam! So, how do you create emails that attract, engage and convert contacts? Short answer: targeted email marketing. Sending targeted emails to your contacts is one of the secrets to building an effective email marketing strategy, because they persuade contacts to open, read and click links in your emails. In this article, you’ll learn (with practical examples), how to create successful targeted email marketing campaigns, that are sure to increase your engagement rates and drive conversion. What is Targeted Email Marketing? Targeted email marketing
I’ve worked in digital marketing for over five years, both on the agency side and in-house. Over the years, email marketing has remained the cornerstone of digital marketing strategy. It’s important to focus on nurturing the relationship with existing customers as well as expanding your contact database, which is where an email marketing strategy comes in. Not only is it a simple way to keep in constant contact with customers, informing them of offers and new services, but it is a fairly inexpensive way to reach broad audiences effectively and generate new leads. The people you want to reach with your email campaign are already on their desktops daily for their business, so reaching out via their inbox makes perfect sense. Now we’ll take a deep dive into what B2B email marketing actually means, and which platforms you need to be aware of in 2023 to build your brand awareness