Top Deliverability’s Blog
EmailToolTester: Email Personalization Strategies: 11 ways to connect with your contacts
- April 13, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just issued a brilliant article:
If you’re struggling to run effective email campaigns, chances are that you’re not leveraging email personalization to connect with your contacts. Are you experiencing low open and click-through rates? Or increasing unsubscribes and “mark as spam”? These often happen when you send your contacts boring, one-size-fits-all emails. You can build a stronger bond that will boost engagement and drive conversion by personalizing your emails to each of your contact’s characteristics and interests. But, with so many contacts on your list, how can you personalize your emails for each contact? Continue reading this article to learn email personalization strategies and tips for creating effective personalized email campaigns that engage and convert your contacts. What is Email Personalization? Email personalization is an email marketing tactic that involves customizing your emails with your contacts’ personal information. You know those emails you receive with your name in the subject line? And, those you receive
More here: Email Personalization Strategies: 11 ways to connect with your contacts
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