Top Deliverability’s Blog
EmailToolTester: How many touchpoints before a sale – and how to make each one count
- April 13, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just published a new brilliant article:
How many touchpoints does it take to make a sale? If you’re a marketer in a B2B industry, you’ve probably seen the number 8 bandied around – numerous studies pinpoint it as the magic number. But this feels like a very simplistic answer to what can be quite a complicated question. After all, what counts as a touchpoint? Is 8 a realistic number, considering how cluttered online channels like email and advertising are? And should you simply give up if a sale hasn’t closed after 8 touches (which could very well result in a missed opportunity)? How many touchpoints do different leads require? While 8 touchpoints might be a valid average, the number of actual touchpoints a sale requires can vary between 1 – 50 depending on the buying stage. Inactive customers only need 1-3 touches on average A warm inbound lead will need 5-12 touches Whereas a cold prospect
Read more: How many touchpoints before a sale – and how to make each one count
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