Allgemein

Email marketing is a great conduit to stay top-of-mind with your target audience. But since every other marketer knows this, strong competition exists. You’re not only going head-to-head with your competitors – you’re also battling every email your subscribers receive. What do you do to get them to open your emails? And when they do, how do you get them from paying attention to taking action? In this blog post, we’ll talk about how to write a marketing email that resonates with your audience’s emotions, needs, and desires. Whether you’re looking to promote products, share valuable content, nurture leads, or simply, engage with your email subscribers, we’ve outlined six strategies that can help you maximize this powerful marketing channel efficiently. Now, let’s begin powering up your email content. 6 Pointers For Learning How To Write A Marketing E-mail Effectively From creating a captivating subject line to writing compelling copy, optimizing

Email automation has come a long way since the days of simply sending a welcome email when someone signs up for your newsletter. Remember when you received an “out of office” email from a colleague when they went on vacation? This is a simple example of how autoresponders work in everyday life. In email marketing, you can use autoresponders to send relevant and personalized emails to your subscribers and potential customers at the right time. Autoresponders help you stay in touch with your customers and keep them engaged with your brand. Whether you’re just starting with email marketing or looking to improve your existing email campaigns, this blog post will provide you with valuable insights and practical advice on using email autoresponders to boost engagement with your subscribers and grow your business. We’ll dive into what autoresponders are, why they’re important, and tips for making the most out of them.

If you’re struggling to run effective email campaigns, chances are that you’re not leveraging email personalization to connect with your contacts. Are you experiencing low open and click-through rates? Or increasing unsubscribes and “mark as spam”? These often happen when you send your contacts boring, one-size-fits-all emails. You can build a stronger bond that will boost engagement and drive conversion by personalizing your emails to each of your contact’s characteristics and interests. But, with so many contacts on your list, how can you personalize your emails for each contact? Continue reading this article to learn email personalization strategies and tips for creating effective personalized email campaigns that engage and convert your contacts. What is Email Personalization? Email personalization is an email marketing tactic that involves customizing your emails with your contacts’ personal information. You know those emails you receive with your name in the subject line? And, those you receive

If your store is new and you’ve had only a few customers so far, you might be able to get away with sending them simple marketing emails from a free email client like Gmail. But as your customer base grows, this approach will quickly prove unworkable: Free email clients don’t like it when you mass-send emails from their domains, and your emails may get blocked from reaching your recipients. Manually emailing customers individually is also not the best use of your time when you have other store responsibilities to take care of! The more feasible alternative is to use dedicated email marketing platforms that help ecommerce businesses market to customers and generate more revenue. Think elegant email forms for building a list of potential customers and stunning newsletters for publicizing upcoming sales. Throw in email automations for rescuing abandoned carts, or thanking customers for their purchase, on autopilot. And last

Email marketing is amazingly effective… except when your newsletters get trashed before they’re even opened. Much of the success of email marketing depends on timing. At certain times on certain days, people are much more responsive to opening and actually reading newsletters — and conversely, other times they’ll be more inclined to delete them. The trick is figuring out which is which. Luckily, you don’t need to guess. We’ve looked at different studies on the best times to send email newsletters, based on open, clickthrough, and conversion rates. We’ve compiled all the data below so you can get the quick answers you need without rummaging through a bunch of statistics. But first, let’s discuss why timing is so important in any email marketing strategy, so you understand how sending newsletters at the right times leads to more business. Does it matter what time you send email newsletters? Absolutely! Think of

Clearing out a busy inbox can be a daunting task and often the culprit is email marketing. Although email newsletters are largely useful, for example, for providing information or offering you exclusive discounts, some can become a nuisance, especially if you’re receiving multiple emails a week, or even every day, from the same company. According to data from MaristPoll 76% of Americans are shopping online, translating to 252.2 million online shoppers from the US. When making an online purchase you are given the choice to opt-in or out of marketing newsletters, but, which ones are worth signing up for? And which companies continue to send you emails even after you unsubscribe? To analyze the sending behavior of major US ecommerce retailers, we have conducted a study signing up for email newsletters for seven months from over 30 companies, examining a total of 4,568 emails. Here is a summary of some

At Tooltester, we use Google Workspace for our company emails. We’ve also published a full review and pricing guide for Google Workspace. For a long time, we were even able to take advantage of the legacy free plan, which they now closed down unfortunately. Now we have to pay for every user, and that’s why we recently looked into how we could reduce that user number to save costs. One of the best ways is to take advantage of free forwarding email addresses. So without creating a new paid user, you can still create a new email address. This email address won’t have its own account, but will rather just forward emails. It lets you forward emails either to an existing email address within your Workspace account or even to an external email address (e.g. @hotmail.com, @gmail.com). Setting this up is everything but straightforward. It looks like Google made this