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Clearing out a busy inbox can be a daunting task and often the culprit is email marketing. Although email newsletters are largely useful, for example, for providing information or offering you exclusive discounts, some can become a nuisance, especially if you’re receiving multiple emails a week, or even every day, from the same company. According to data from MaristPoll 76% of Americans are shopping online, translating to 252.2 million online shoppers from the US. When making an online purchase you are given the choice to opt-in or out of marketing newsletters, but, which ones are worth signing up for? And which companies continue to send you emails even after you unsubscribe? To analyze the sending behavior of major US ecommerce retailers, we have conducted a study signing up for email newsletters for seven months from over 30 companies, examining a total of 4,568 emails. Here is a summary of some

At Tooltester, we use Google Workspace for our company emails. We’ve also published a full review and pricing guide for Google Workspace. For a long time, we were even able to take advantage of the legacy free plan, which they now closed down unfortunately. Now we have to pay for every user, and that’s why we recently looked into how we could reduce that user number to save costs. One of the best ways is to take advantage of free forwarding email addresses. So without creating a new paid user, you can still create a new email address. This email address won’t have its own account, but will rather just forward emails. It lets you forward emails either to an existing email address within your Workspace account or even to an external email address (e.g. @hotmail.com, @gmail.com). Setting this up is everything but straightforward. It looks like Google made this