Top Deliverability’s Blog
EmailToolTester: Targeted Email Marketing: The right email, to the right person, at the right time
- April 24, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just published another engaging blog:
In an ideal world, all your contacts would engage with every email you send. After all, they consented to receive marketing emails from you, right? Unfortunately, anyone who’s ever dabbled in email marketing knows that this is rarely (if ever), the case. In reality, many contacts don’t open emails from businesses, let alone read and click through. Worse, some unsubscribe and even report the emails as spam! So, how do you create emails that attract, engage and convert contacts? Short answer: targeted email marketing. Sending targeted emails to your contacts is one of the secrets to building an effective email marketing strategy, because they persuade contacts to open, read and click links in your emails. In this article, you’ll learn (with practical examples), how to create successful targeted email marketing campaigns, that are sure to increase your engagement rates and drive conversion. What is Targeted Email Marketing? Targeted email marketing
More here: Targeted Email Marketing: The right email, to the right person, at the right time
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