EmailToolTester: 12 Best Email Marketing Platforms for Your Ecommerce Store

EmailToolTester just posted a new interesting story:

If your store is new and you’ve had only a few customers so far, you might be able to get away with sending them simple marketing emails from a free email client like Gmail. But as your customer base grows, this approach will quickly prove unworkable: Free email clients don’t like it when you mass-send emails from their domains, and your emails may get blocked from reaching your recipients. Manually emailing customers individually is also not the best use of your time when you have other store responsibilities to take care of! The more feasible alternative is to use dedicated email marketing platforms that help ecommerce businesses market to customers and generate more revenue. Think elegant email forms for building a list of potential customers and stunning newsletters for publicizing upcoming sales. Throw in email automations for rescuing abandoned carts, or thanking customers for their purchase, on autopilot. And last

Read more: 12 Best Email Marketing Platforms for Your Ecommerce Store

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