EmailToolTester
In this article, we’re going to provide you with 15 ways you can effectively build and acquire contacts for your email marketing list. You’ll learn how to build an email list and organically grow your subscriber database, so if that all sounds interesting, stick around! 15 Ways You Can Acquire Real People For Your Email Marketing List Your email marketing campaign is only effective if you have the right list of people to send it to. You must find and reach out to people who are interested in you and your products or services. This is called targeting. Just like in any marketing channel, targeted people are the ones that will best convert into customers. Listed below are 15 expert tips for growing your email list, and keeping subscribers from unsubscribing! Remember that you want to build a high-quality email marketing list with the right people – it’s about quality
GetResponse is a popular all-in-one email marketing software that provides businesses with advanced automation, reporting, and landing page features. Its user-friendly interface and broad range of pro features make it an obvious and desirable option for small and medium-sized businesses. However, while it may be one of the best email marketing services out there, it’s not the only provider with advanced email marketing capabilities. In this article, we will explore a number of GetResponse alternatives that offer a different feature set and, in some cases, more affordable pricing plans. Let’s find out who GetResponse’s competitors are. But first, a little bit about GetResponse’s product. Pros and Cons of Using GetResponse Whether you’re a small business owner or a marketer for a large corporation, there’s a GetResponse alternative out there for you. So let’s first take a look at the pros and cons of using GetResponse: GetResponse Pros GetResponse Cons
I guess by now you’ve all heard of Chat GPT. The most advanced AI chatbot currently available is now headline news with 100m users, only two months after launching. And the best thing: you can use it for free So if you struggle to come up with new content ideas for your company’s monthly newsletter or don’t have the time to create all your content from scratch, Chat GPT could be a fantastic tool for you. To start using it, all you need to do is sign up for a free account on their website. Then you simply enter the tasks (or prompts as they are called) that you need help with and wait for ChatGPT to do all the hard work for you. I’ll share plenty of examples further down below. What is Chat GPT? Chat GPT is an advanced language model developed by OpenAI. It uses deep learning
There’s a lot to love about the Sendinblue email platform. Its free plan is one, as is its range of multichannel marketing features. That said, the platform is far from perfect. Perhaps you aren’t impressed by its ecommerce capabilities, range of email templates, or something else. In this case, you might need to explore Sendinblue alternatives — and you have no shortage of options here! Drawing on our in-depth knowledge and experience in testing email platforms, we’ve shortlisted 10 of the best email marketing solutions available — including free ones — if Sendinblue isn’t your cup of tea. Let’s check them out. Sendinblue Pros Sendinblue Cons Good free plan Solid range of email automation features Multichannel marketing features available (e.g. SMS, WhatsApp, web push notifications) Small range of email templates Limited ecommerce features No ecommerce reports Cannot sell digital products Daily sending limit on free plan Poor deliverability in recent
I can’t believe that with this email deliverability test, we’ve completed ten tests to date! It was four years ago that we started testing the top email marketing platforms to determine which had the best email deliverability (and which were the worst email marketing providers). I have to say that there are always surprises, showing just how important it is to monitor the email deliverability of such tools. After all, what use is an email newsletter if no one reads it because it’s been marked as spam? If you’d like to make a comparison between this deliverability test and the previous one, check out our results from April 2022. For those of you who are coming across our deliverability tests for the first time, we have been monitoring the email delivery rates of email marketing services like Mailchimp, Constant Contact, and AWeber since August 2017. What started off as ten
Email authentication is a process of verifying the identity of an email sender. This helps to ensure that the email is coming from a trusted source, and not from a spammer or phisher. This will help improve your email deliverability, as the likelihood of your emails and newsletter going to spam increases if you aren’t using any authentication methods. There are several methods of email authentication, which we are going to discuss now. Why is email authentication even a thing? The main issue with email is that it’s an open protocol that allows spammers to use email addresses they don’t own. You may wonder how they do that. Or how I once managed to send an email with the sender address barack.obama@whitehouse.gov? Only as a test to myself, of course. Because if you sign up for an account with a legitimate email marketing service, one of the first things they
Clearing out a busy inbox can be a daunting task and often the culprit is email marketing. Although email newsletters are largely useful, for example, for providing information or offering you exclusive discounts, some can become a nuisance, especially if you’re receiving multiple emails a week, or even every day, from the same company. According to data from MaristPoll 76% of Americans are shopping online, translating to 252.2 million online shoppers from the US. When making an online purchase you are given the choice to opt-in or out of marketing newsletters, but, which ones are worth signing up for? And which companies continue to send you emails even after you unsubscribe? To analyze the sending behavior of major US ecommerce retailers, we have conducted a study signing up for email newsletters for seven months from over 30 companies, examining a total of 4,568 emails. Here is a summary of some
At Tooltester, we use Google Workspace for our company emails. We’ve also published a full review and pricing guide for Google Workspace. For a long time, we were even able to take advantage of the legacy free plan, which they now closed down unfortunately. Now we have to pay for every user, and that’s why we recently looked into how we could reduce that user number to save costs. One of the best ways is to take advantage of free forwarding email addresses. So without creating a new paid user, you can still create a new email address. This email address won’t have its own account, but will rather just forward emails. It lets you forward emails either to an existing email address within your Workspace account or even to an external email address (e.g. @hotmail.com, @gmail.com). Setting this up is everything but straightforward. It looks like Google made this
You probably know that email deliverability and sender reputation are vital if you’re sending out email newsletters and campaigns, but why is it important? And more importantly, what can you do about it? In this post, I’m going to look at the importance of email deliverability and all the things you need to do to improve your deliverability rate. There are many things you can do to improve email deliverability. Some of these are more time-consuming than others, but all of them will help in some way to increase your chance of reaching someone’s inbox, instead of the spam folder. In this article, we’ll include information on the most essential practices, including: How to authenticate your email account; How to improve your sender reputation; How to improve your email content; How to increase email engagement Sometimes, it seems like it would take too much time to do things the right
Since you already spend time writing and designing your email newsletters, why not try making money off them as well? Turning a newsletter into a money-making asset isn’t an impossible task. There are many ways of doing so, and various newsletter creators have had major success with newsletter monetization (as we’ll share below!) So if you’d like to join their ranks and profit from your newsletters, we’d love to help you get started! Keep reading as we share: How to monetize a newsletter, The best email marketing software for monetizing a newsletter, How to send your subscribers targeted newsletter content (for more relevant monetization opportunities!), and more. How to Get Started with Newsletter Monetization If you’re wondering how to make money with a newsletter, the first step is to create an email newsletter. After that, there are many email monetization strategies you can use, such as selling paid newsletter subscriptions