woocommerce

Like a lot of email marketers, you probably spend a majority of your time writing broadcast emails. You focus on promoting sales, announcing new products, sending out coupons, and getting the word out about upcoming events. And after you send those broadcast emails, you likely keep a close eye on your open rate. After all, the content of your messages doesn’t matter if no one opens them. But the emails your subscribers are most likely to open and consume aren’t promotional ones. They’re far more concerned with their transactions—the purchases they’ve already made with your store. 64 percent of customers consider transactional emails (like shipping confirmations) the most valuable messages they receive, according to Litmus. One Experian study found transaction emails, like shipping and order confirmations, achieve significantly higher open and click rates than promotional emails. They also drive substantially more revenue per email. Our numbers show a similar pattern. Transactional emails see almost five times the open rate of broadcast…

Saying “thank you” to your customers, every business should do it, including ecommerce stores. Of course, when you run an online store, you can’t actually say “thank you” to your customers as they exit your store. So, the best way to do this is with a Thank you email.   The purpose of a thank you email to your customers is to make sure they understand you genuinely appreciate their business and relationship. Sending them thank you emails can be for anything such as a purchase, their support, subscribing to email newsletters, liking and sharing on Facebook, or an action that is meaningful to your business.   A thank you email should be like your thank you page, and it’s a great opportunity to please your customers and drive more sales with customer retention.    Why you should send thank you emails  In traditional Brick and mortar store, a customer walks away after paying for their product.…