GoDaddy: Email marketing coupons: Best practices for driving sales with discounts

GoDaddy just shared a interesting write-up:

Email marketing coupons are a ubiquitous part of the shopping experience, especially in the United States. According to RetailMeNot, 96 percent of Americans use coupons. They’re great for both attracting and retaining customers. According to SimplyCodes’ coupon statistics page, 91 percent of coupon users say they’ll revisit a retailer after using a coupon and 57 percent say they wouldn’t have made a purchase without the coupon first. Email marketing coupons are great for both attracting and retaining customers. Furthermore, 82 percent of people are more likely to continue using a retailer that offers consistent deals. Email is a big part of how we receive and consume coupons. Data shows that 93 percent of subscribers are likely to use coupons they receive via email, 40 percent share email deals with their friends, and 70 percent say they used a coupon from an email in the past week. Email is a big part of how we receive and consume coupons.…

More here: Email marketing coupons: Best practices for driving sales with discounts

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