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GoDaddy: How to calculate the value of an email subscriber
GoDaddy just released a engaging post:
Quick question: how much is each subscriber on your email list worth to your business? Email marketing campaigns are vital for spreading brand awareness, boosting conversions, and fostering customer loyalty, but many store owners don’t actually know how much real dollar value their subscribers bring. It’s essential for eCommerce entrepreneurs to comprehend the actual value per email subscriber to determine if the money they are funneling into campaigns is worth what they are getting in return. A deep understanding of your email subscriber value also helps you budget your campaigns, identify successful strategy elements, and quantify your marketing efforts. What subscriber value tells you Calculating the value of each subscriber helps you run a number of other important calculations for determining the efficacy of your email campaigns. Campaign ROI. Identifying your return on investment (ROI) on specific campaigns is important for budgeting your email marketing dollars. By understanding how much each subscriber is worth, you can determine…
Read more here: How to calculate the value of an email subscriber
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