Top Deliverability’s Blog
Litmus: Defining Your Email Marketing Through Data
- March 30, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a insightful story:
This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall, email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Though many email marketers will readily admit that the open rate was always little more than a vanity metric–we’ve grown attached to that measure of email performance. Over the years, we’ve proudly shared increased open rates with teams and leaders—and set the tone to position this easily explained and understood metric as indicative of the quality of our email programs. We would have likely never given up our open rate addiction willingly—but MPP has made it clear that it’s not a reliable metric, or…
Continued here: Defining Your Email Marketing Through Data
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!