Top Deliverability’s Blog
HubSpot: Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]
- March 30, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a interesting write-up:
Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That’s because a brand’s visual identity is a powerful tool for telling a company’s story, building customer affinity, and increasing revenue. If done effectively, visual identity can communicate a particular feeling or message without words. But a poorly-designed identity can confuse customers with lackluster messaging and disjointed graphics. So it’s no surprise that consistent brands are 3.5x more likely to have strong brand visibility than inconsistent brands. Visual identity plays an essential role in branding, so it’s important to understand what makes up an identity and how to create one. We’ll cover all of that and share examples of successful brands that have developed a strong visual identity. What is a visual identity? A visual identity is the visible representation of a brand, from the…
Read more from the original source: Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]
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