Social Media Marketing
Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs. While some can apply to any social media platform, most are specific to TikTok and its audience. 1. You’re not joining trends. When I think of TikTok, trending sounds and challenges immediately come to mind. That’s what the platform’s known for, after all. In fact, many see TikTok as the fun, unfiltered, uninhibited friend to the more uptight, polished Instagram. With this in mind, succeeding on the platform does mean using special effects, dubbing trending sounds, adding popular music, and taking part in challenges and dances. Of course, it’s essential that you set brand guardrails to ensure you don’t participate in anything that may hurt your credibility. In addition, not every trend will align with your messaging or brand values – in that case, skip
TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let’s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms Before we get into this new TikTok feature, let’s first get a refresher on some key terms: Attribution – A reporting strategy that allows advertisers to know the path users are taking after clicking or viewing an ad. Attribution window – The time between when a user clicks or views an ad and when they convert. Conversion – The desired action taken by a targeted user, such as visiting a website or making a purchase. Now that we have the basics down, let’s dive into TikTok’s new attribution manager. Understanding TikTok’s Attribution Manager When it comes to ad campaigns, no two are the
Did you know TikTok is the most engaging social media app with an average user session of almost 11 minutes? Now add to the mix a staggering 1.2 billion monthly users. To state the obvious, TikTok is dominating the social media landscape, becoming a gold mine of short, snackable content. While that sounds exciting – how can you get started? Here’s a a handful of steps — with photos — to walk you through setting up your profile, filming your first video, adding special effects, and using challenges or duets to engage with other users. Setting Up Your Account 1. Download the app and sign up. Go to the App Store or Google Play and download TikTok. When you open it, TikTok makes it pretty easy to sign up. You can do an instant sign up with Facebook, Gmail, or Twitter, or add a standard username and password if you
Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by “searching on the internet” (58%). And as someone who now purchases the majority of her skincare products from “Swipe Up to Buy” links, I can attest: Social media shopping tools are effective. Here, let’s explore how three companies have grown their revenue using shopping tools from Facebook, Instagram, and TikTok. 1. Facebook Shops and Pink Tag Boutique According to HubSpot Blog Research, Facebook is the most popular social site for purchasing products, with 36% of consumers reporting they’d purchased a product directly from the platform. In 2020, Facebook launched Facebook Shops, a free ecommerce tool designed to “create a mobile shopping experience for their audiences.” Essentially, it’s
POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Why social media is important for small businesses? The biggest benefit to using social media is that it’s a low-cost strategy to increase your brand awareness. While you, of course, have to invest time and resources in building out your content, you can create high-quality content with a reliable phone and a few tools at your disposal. In addition, with social media, you have the potential to reach your target audience for a fraction of what you would pay in targeted ads. 😍😍😍😍 — Kendall Miles (@TheKendallMiles) September 20, 2021 For instance, you may spend $100 developing creative assets for a
Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it’s easy to get lost in the crowd. Enter your secret weapon — the hashtag. While many marketers approach hashtags as an after-thought, they’re a powerhouse for engagement, visibility, and discoverability. Even if you aren’t running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy. Here, we’ll explore the benefits of using TikTok hashtags, discuss best practices for using them, and uncover what types of hashtags are most popular on the platform. What are TikTok hashtags? Like Instagram and Twitter, TikTok uses hashtags to group content around a particular topic, making it easy for people to find videos that interest them. The hashtag “formula” includes a hash sign (#), followed by a topic (e.g., crafts, travel, fashion, sports
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed. Social Media Tasks Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars. Sharing – You must post on social media regularly to grow and maintain an audience. Engaging – Connecting with your audience, via polls, responding to comments and DMs, and reposting user-generated content, is key to building that brand loyalty. Monitoring – It’s important to know how your brand is perceived online, so you’ll need
A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. If you’re hoping to get in on the action, read on to discover high-quality ideas for content to post on TikTok. What is TikTok? As a refresher, TikTok is a social media platform where users can record, edit, and share video content. These videos can be anywhere between 15 seconds to three minutes long, creating ample opportunity for all types of content to take center stage. What to Post on TikTok Let’s go over some high-quality ideas and examples of content you can post on TikTok. 1. Day-to-day routine videos. Daily routine videos give viewers insight into how work happens at your business. It
Social media marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge. For introverted entrepreneurs and small business owners, this poses a challenge: With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health? In this piece, we’ll offer eight easy tips to help improve your social media marketing (without losing your sanity) and four great apps to help you get the job done. Social Media Tips for Introverts 1. Create a social calendar. It’s easy for introverts to get overwhelmed with the sheer number of social…
It’s time you started using social media for your nonprofit. With nearly 4 billion social media users worldwide, it’s safe to say that there’s a large online audience today. While some people use social media platforms like Facebook or Instagram to keep up with friends, many more use them to engage with various organizations. If you’re running a nonprofit, you’ve got an incredible opportunity to connect with supporters on the web. In fact, you can start fundraisers, recruit volunteers, or simply share your story to turn readers into followers. But with so many social media platforms out there, where do you even start with the process? Luckily, social media for nonprofits doesn’t have to be an overly-complicated journey. The first step is to settle on the right platform for your organization. From there, you can use a variety of social media tools and strategies to post engaging content to the…