HubSpot: Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers

HubSpot just issued another insightful write-up:

What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t? Ultimately, the goal of social media is to generate revenue. If your followers don’t engage with your posts, they won’t engage with your business. Communities are critical because they promote engagement. They’re incubators for brand awareness, loyalty, and trust. But they’re also a dime a dozen, so marketers need to refine their approach to building and leveraging them correctly. Let’s explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2022. Are Brands Investing in Social Media Communities? The Hubspot Blog surveyed 1,067 global marketing professionals working in B2B and B2C companies to determine which trends they leverage, the channels they use, and their plans for 2022. Here’s what we found: Social Media Community Trends 64% of marketers plan to invest in social media communities…

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