HubSpot: 5 Social Media Predictions Marketers Got Wrong Last Year

HubSpot just issued another engaging story:

The world around us is constantly changing — it only makes sense that the marketing world does too. Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we’re right on the tail — and other times the social media marketing landscape surprises us. Here, we’ll cover 5 social media predictions marketers got wrong in 2021 and strategies for making better predictions in the future. 5 Bad Social Media Predictions of 2021 1. The TikTok craze will reach its peak. Despite threats of being banned in the U.S. — and actually being banned in India — TikTok continues to defy the odds and grow at a steady rate. In fact, the app hit a remarkable milestone at the end of 2021 — one billion monthly active users. Despite its popularity, some marketers may have dismissed TikTok entirely, reducing it to a platform…

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