Social Media Marketing
In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage “authentic” photo-sharing, come a few years after VSCO – another image-sharing app – went viral (particularly among Gen Z demographics). Haven’t heard of any of these apps? Don’t panic. Ultimately, we haven’t written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic selves, we don’t really think there’s a place for brands or marketing on them just yet. So, why are we discussing them now? At this point, we’ve continued to watch as multiple apps that encourage minimal filtering, authenticity, and unedited content go viral with an influx of Gen Z users.…
You want to create a buzz around your business. Social media platforms have the power to help you reach new audiences and grow your business. And social media contests for small businesses generate demand by getting people excited about your brand, increasing the rate they’re talking about you and sharing your content. This is how you get started. Do giveaways work on social media? Yes. Giveaways do work on social media — if your goal is to generate more social media engagement and drive traffic. Nearly 65% of survey respondents consider social media giveaways and contests to be effective for increasing followers, and approximately 34% of new customers are acquired through contests. In fact, a recent study by EasyPromos shows that Facebook giveaways generate 1,000% more interactions than other Facebook posts, while Instagram accounts that hold contests grow an average of 70% faster than other Instagram accounts. Why social media contests are effective …
When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Now, TikTok seems to be taking on its biggest social media rivals yet again by exploring two familiar — but still surprising — features: TikTok Stories and 10-minute video capabilities. If you love the short-form, in-feed, and non-ephemeral nature of TikTok’s platform, you might be surprised that they’re now launching features that other platforms are famous for – rather than continuing to make their own unique offerings. You also might wonder, “Will these features make TikTok a more applicable channel for my brand?” Or, “Will TikTok’s Stories and long-form content go unnoticed and eventually be discontinued – just like Twitter…
What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn’t make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. In this blog post, we’ll dive into the stories of some of the earliest social networks — and why they didn’t stick around. From Six Degrees to Snapchat: A Brief History of Social Media One of the first versions of a modern social network is Classmates.com, which launched in 1995 and allowed users to share messages and photos with their childhood and college classmates. In 1997, SixDegrees was founded based on the theory that people are only separated by…
As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok’s highly personalized algorithm delivers relevant content to users through the For You feed, keeping users engaged. Here’s what brands need to know about TikTok’s algorithm and the unique path to purchase on the app. Image Source TikTok is revamping the outdated linear sales process and is focusing on driving growth at scale. The smoother and more seamless customer experience from their unique path to purchase is described as an “infinite loop.” Rather than a sales funnel with a defined start and endpoint, TikTok users enter, exit, and re-enter the buyer’s journey at the stage that best matches their needs and wants. TikTok’s…
Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. So, how do busy social media managers keep their ducks in a row? We asked the people who run social media for their brands from across the U.S. for their best tips on staying organized. Here’s what they shared with us. 1. Keep an updated content calendar. Planning out social media posts is time-consuming, so keeping track of it all with a content calendar can help cut down on time. “I keep an updated content calendar that includes all our social networks and the types of content we’ll be posting on…
A hot housing market is a boon for realtors, and TikTok for real estate agents has the power to turn the tide of that never-ending competition for leads in your favor. Think back to the glory days of open houses, when the promise of free food and a walking tour through a local home was enough to bring the community together and focus the attention of every potential homebuyer on the properties you were selling. Nowadays, as a result of the Covid-19 pandemic, virtual home tours are all the rage and when it comes to social media marketing for real estate, platforms like Facebook and Twitter are all too often your first stop when trying to generate new leads. Around 36% of people surveyed in a recent Zillow poll say that they’d be willing to purchase a home they’ve never seen in person entirely online. As a result of this…
A hot housing market is a boon for realtors, and TikTok for real estate agents has the power to turn the tide of that never-ending competition for leads in your favor. Think back to the glory days of open houses, when the promise of free food and a walking tour through a local home was enough to bring the community together and focus the attention of every potential homebuyer on the properties you were selling. Nowadays, as a result of the Covid-19 pandemic, virtual home tours are all the rage and when it comes to social media marketing for real estate, platforms like Facebook and Twitter are all too often your first stop when trying to generate new leads. Around 36% of people surveyed in a recent Zillow poll say that they’d be willing to purchase a home they’ve never seen in person entirely online. As a result of this…
Influencer marketing for nonprofits — it’s an old strategy given a new name. Major nonprofits and major celebrities have paired up to do good for as long as the two have existed. But social media has transformed the landscape of influencer marketing. It’s created a huge web of niches and spheres of influence. When you find the right voices and the right platform, you can extend the reach of any nonprofit and access a new audience that’s already primed to care about your mission. In fact, that audience pays more attention to the recommendations of their favorite influencers than to those of megastars, and this trend is only growing. There are powerful people eager to advocate for your brand and cause. You just need to find them, connect, and partner up to realize your most ambitious goals. Don’t miss out on one of the most exciting digital marketing trends for…
Every time I meet someone who’s a small business owner, I want to learn about their business and what they’re doing in their online marketing. I do a little research to see what they do and what others are saying about them. I love supporting small businesses in any way I can. I also like to ask about how their marketing is going. Many want to know what they are missing or just how to improve their results. I find that many of these businesses are missing essential elements or strategies that are important to their success. That’s why I’m going to share the must-haves for your online marketing strategy. And while they may seem obvious to some, they are no less important to your success. Doing these things are the building blocks for your success now and in the future. And, no matter how long you’ve been doing marketing,…
