Social Media Marketing
TikTok’s got the “For You” tab, Instagram has the “Explore” tab, and YouTube has Shorts. Now, Snapchat has the “Spotlight” tab. Discover what Snapchat’s latest Spotlight tab is, how the algorithm works, and how it can help brands double their reach. What is Spotlight on Snapchat? Spotlight Snapchat Features How to Use Snapchat Spotlight How Snapchat Decides Which Content to Feature on Spotlight Image Source Where it differs from other social platforms is that it doesn’t give users free rein to post comments on the videos shared on Spotlight. When first introduced in November 2020, users could only like and share. Then, Snapchat introduced Spotlight Replies, which allows businesses and creators to only display comments of their choosing from a pre-filtered pool. In addition, display names only appear for public users who are 18 years of age or older but private users can also share select videos to Spotlight. To
Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. As any social media manager knows, successful implementation of a social media strategy is contingent on countless factors — and all companies prioritize different channels, metrics, and criteria for success. For example, is paid more important than organic to your business, and if so, to what extent? Is more importance placed on audience engagement, or audience growth? Has a posting cadence been directly tied to revenue? With so many areas of focus for social media marketers, it’s crucial to choose, analyze, and
Growing followers on TikTok can seem like slow process. And if you’re putting in the hard work to create amazing content, it can feel extra frustrating. To help speed things up, we’ve compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there are a few tricks you can try to explode your engagement, visibility, and, most importantly, your follower count. Let’s dive into the best tips and tricks to grow your TikTok. 1. Stop appealing to everyone. When you try to appeal to everyone on TikTok, the opposite happens: you end up resonating with no one. This may sound counterintuitive. After all, to get more followers, shouldn’t you appeal to more people? In reality, targeting a niche gives you a greater chance to be seen by a pool of engaged users. For example, fashion is a popular
Many marketers have flirted with the idea of trying TikTok, but certain misconceptions have stood in the way. For instance, isn’t it just a platform for teens? Specifically, teens who lip-sync? To help curb the confusion, we’ve rounded up a list of common TikTok myths to help you decide whether it deserves a spot on your marking roster. Let’s dive in. Myth 1: TikTok’s audience is too young. Brands mistakenly assume that TikTok is just for teens and young adults. Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly “growing up.” In fact, 36% of TikTok users in 2021 were between 35 and 54 years old, a 10% increase from the year before. On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot’s 2022 Consumers Trends Report. We predict these numbers
Twitter has Spaces. Facebook has Live Audio Rooms. Clubhouse has…Clubhouse. Now, LinkedIn is grabbing a seat at the table with its own audio feature. Let’s talk about what LinkedIn Audio Events is, how it works, and what it could mean for marketers. LinkedIn first launched a beta version of Live Audio Events in January. Then, in June, expanded it to users with the “creator mode” on. Today, all users have access to it and the platform plans to eventually follow up with a video version. Image Source Here are a few key facts: Events must be at least 15 minutes long and can last for up to three hours. You must have 150 followers and/or connections to host an Audio Event and have a history of following LinkedIn’s community policies. However, any user can attend live audio events. Audio Events are not yet available to users in mainland China. How
Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. In the past few years, however, Reddit’s attempted to gain more attention from brands by introducing several advertising offerings. The platform also launched features such as video streaming and video hosting, enabling the platform to evolve from the text-based format it’s known for. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later in life. Though we don’t encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet, there are still ways businesses and brands can use Reddit
Believe it or not, TikTok users aren’t opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. So, to help you hit the right note, we’ve compiled a list of the best ads on TikTok to inspire your next campaign. 1. DoorDash “I want to show you how I was able to afford AirPod Pros in 48 hours starting with nothing.” An enticing hook within the first few seconds? Check. However, there’s much more going on here. @DoorDash – Driver Be your own boss ♬ Promoted Music – DoorDash – Driver First, the message. Notice how DoorDash positions itself as a side gig. It
Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to become one. What is a social-led brand? A social-led brand uses everything about its social media presence, from assets to tone, in all of its marketing and branding efforts. Essentially it is led by how it acts on social media channels. For example, a brand with a humorous voice on social media maintains that same voice on billboards. Popeyes is a great example of this, especially when it comes to its who-has-the-better-sandwich feud with Chick-fil-A. Popeyes says they have a leg up in flavor and also in the fact that they’re open on Sundays when
For many brands, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone. In this article, we not only list successful small businesses on TikTok with a breakdown of their strategies but also hear from some directly on what influenced their success. Note: In this article, we define small businesses as those with one to 25 employees. 1. POPFLEX Founded by influencer and content creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in May 2020. What’s the key to its success? Leveraging Ho’s loyal community and telling honest stories. @popflexactive Time for a gym bag upgrade? Meet the all-in-one Valentina Duffle 💐 #dufflebag #duffle #functionalfashion #blogilates #bags #gymbag #ShowOffLandOFrost ♬ Classical Music – Classical Music Ho grew in
TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO strategy. Let’s discuss this. TikTok’s New Search Feature TikTok’s new search feature is primarily seen in comment sections, where keywords are hyperlinked next to a magnifying glass icon. Pressing on the linked keyword brings you to a discovery page of videos related to the keyword. For example, Steven Lim made a video sharing new need-to-know features of iOS 16. A user left a comment about one of the features Lim mentioned, haptic keyboard, and it’s hyperlinked and leads to a larger selection of videos about haptic keywords. Image Source Hyperlinked keywords can also appear at the top of comment sections, and clicking on them leads to