HubSpot: 9 Common Mistakes Marketers Make on TikTok & How to Avoid Them

HubSpot just posted a insightful story:

Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs. While some can apply to any social media platform, most are specific to TikTok and its audience. 1. You’re not joining trends. When I think of TikTok, trending sounds and challenges immediately come to mind. That’s what the platform’s known for, after all. In fact, many see TikTok as the fun, unfiltered, uninhibited friend to the more uptight, polished Instagram. With this in mind, succeeding on the platform does mean using special effects, dubbing trending sounds, adding popular music, and taking part in challenges and dances. Of course, it’s essential that you set brand guardrails to ensure you don’t participate in anything that may hurt your credibility. In addition, not every trend will align with your messaging or brand values – in that case, skip

Continued here: 9 Common Mistakes Marketers Make on TikTok & How to Avoid Them