HubSpot: How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]

HubSpot just issued a new interesting story:

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by “searching on the internet” (58%). And as someone who now purchases the majority of her skincare products from “Swipe Up to Buy” links, I can attest: Social media shopping tools are effective. Here, let’s explore how three companies have grown their revenue using shopping tools from Facebook, Instagram, and TikTok. 1. Facebook Shops and Pink Tag Boutique According to HubSpot Blog Research, Facebook is the most popular social site for purchasing products, with 36% of consumers reporting they’d purchased a product directly from the platform. In 2020, Facebook launched Facebook Shops, a free ecommerce tool designed to “create a mobile shopping experience for their audiences.” Essentially, it’s

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