Social Media Marketing
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s the perfect vehicle for product discovery. Of course, not all social media platforms are created equal, especially when it comes to product discovery. So, if you’re looking to pinpoint the platforms consumers use the most for product research, you’ve come to the right place. Here, we’ll dive into: The top social media channels consumers use for product discovery What types of content consumers watch and engage with Social media research habits Which platforms you should market your products on Let’s dive in. Shopper research is critical for a better understanding of the customer journey from initial searches to website visits and eventual purchases. Plus, the advent of digital- and mobile-first interactions has made this research even more important as the customer journey now includes multiple paths and
If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags. These tools have a simple goal: to create smoother collaborations between content creators and brands that lead to more exposure and reach. On the consumer side, they add an extra layer of transparency around branded content. Here, we’ll cover everything you need to know about these tools and discuss how they can bring your Facebook strategy to the next level. What is Facebook’s Creator Collab feature? Released just this year, Facebook’s Creator Collab feature enables you to tag multiple creators in a single post. Here it is in action: Image Source In the example above, notice that two creators — Daniel Santos and Taiba Rizvi – are tagged in the same post. What’s the benefit of this? When you tag multiple creators, you can
While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know. TikTok Advertising Stats To Know TikTok has 1 billion global daily active users. (DataReportal) Of marketers that buy paid ads on social media, 65% purchase them on TikTok. (HubSpot Blog) Marketers say that TikTok is the second most effective platform for video content. (HubSpot Blog) 36% of consumers want to learn about products through short-form videos like TikToks or Reels. (HubSpot Blog) Gen Z is discovering and buying products on social media more than any other generation. (HubSpot Blog) Amazon and HBO spent the most money on TikTok ads in
Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers. Why Consumers Participate in Online Communities The HubSpot Blog’s Consumer Trends Report surveyed over 1000+ consumers and asked them why they join online communities. The top reasons were for fun, to share their same interests with others, and to stay connected with their communities. Online communities are especially impactful for Gen Z, who value in-the-moment connection. In the past three months, 22% of Gen Z have joined an online community, and 36% of Gen Z actively participated in an online community (higher than any other generation). Christina
On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try. From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks. 1. Stitch top-performing or relevant videos. Stitch is a tool that enables you to combine another video on TikTok with one you’re creating. It’s yet another way to collaborate with other TikTokers, leverage user-generated content, and expand your reach. Start by looking for top-performing videos in your niche. You can do this by using the search bar and typing keywords relating to your brand. Or, check if any videos directly mention your brand. Once you find a video
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind. Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022 Facebook Facebook currently attracts 2.89 billion monthly users, more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers, 88% of Millennials, and 83% of Gen X-ers have visited Facebook. On top of that, Gen
With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok. And data shows Gen-Z is doing the same. According to a TechCrunch article, a Google exec recently suggested that apps like TikTok and Instagram are threatening two staple Google discovery apps: Google Maps and Google Search. “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” said Senior Vice President Prabhakar Raghavan, who runs Google’s Knowledge
Hashtags are everywhere, and I do mean everywhere! You can now find them on every major social network (excluding LinkedIn), and more than likely, your customers or clients are already using them in some way or another. There really are many ways that you can use hashtags for your business’s social media marketing, but in the interest of time, I’m going to focus solely on how to create and use a hashtag for your next event. Why should I use a hashtag for my event? As a small business owner or nonprofit professional, you are putting on all kinds of events to show your expertise, acquire new clients, or build out your network of supporters for your cause. It’s time to use hashtags to increase awareness and the visibility of your events. By including a hashtag in your promotions, commentary, and post-event thank yous, you’re not only pulling a conversation
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. To help you stand out from your competition in the hiring process, as well as feel entirely confident in your ability to perform in your social media role, you’ll want to take a social media course. In this blog post, we’ll cover some of the best social media marketing courses that are available today. 1. Social Media Certification by HubSpot Creator: HubSpot Platform: HubSpot Academy Price: Free Skill Level: Intermediate One-Sentence Summary: Learn how to create an inbound social media marketing strategy. HubSpot’s social media certification course is a robust program designed to help you attract customers and partners, and build brand
Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries. It’s also meant to keep Facebook competitive with TikTok. TikTok’s For You page also shows recommended content from across its platform based on what algorithms think a user wants to see. The Following page only shows content from pages the user already follows. But what does it mean for marketers who relied on Facebook’s news feed to find and maintain an audience? Here’s what marketers need to know about the new tabs.