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There’s nothing small about holiday marketing when it comes to small business. In 2020, consumers spent over $784 billion during the holiday season. That’s an increase of more than 8 percent, and there’s no reason to believe 2021 will be any different. Hopefully, you’ve already started thinking about some holiday marketing ideas and a plan to make sure you get a piece of all of that holiday spending. But if you haven’t, don’t worry! The goal of this holiday marketing plan is to get you ready for the upcoming holiday season and offer simple strategies to help you be a better marketer and make the most of this important time of year. Table of ContentsDownload our free 2021 holiday marketing planHow to prepare for your holiday marketingSeasonal shopping daysThings to keep in mind as you head into the holiday season4 must-do holiday marketing ideas1. Offer a coupon2. Plan an event (in-person…
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks available to us, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. Let’s dive into our list of top tools to stay organized and on top of your game. Social Media Content Calendar Tools to Plan Your Messaging 1. HubSpot’s Downloadable Template for Excel Content Calendar Price: Free Download This Template Marketers might already use Excel for different types of reports and data analysis in their roles, but this multifaceted tool is perfect for…