nonprofit
When it comes to marketing your business or organization online, planning ahead can often make the difference between a good year and a tough one. And while we all know how important it is to plan ahead, sometimes it can be a struggle to plan for tomorrow when you’re in the thick of today. We want to help. That’s why we’ve created this 2022 online marketing calendar. We’ve even compiled a quick list of 2022 marketing holidays by month, included some helpful links to articles and helpful tips for marketing on those holidays, and provided some additional information on how to use the 2022 online marketing calendar template itself. So start at the beginning or skip ahead. Regardless of where you start planning, what’s most important is that you start planning your 2022 marketing now. Table of ContentsDownload the free 2022 marketing calendar template2022 marketing holidays by monthHow to use…
Imagine it’s Wednesday, December 1st, 2021. Giving Tuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Nicely done! Now it’s time to create a Giving Tuesday thank you campaign that turns the holiday into a launching pad for record-breaking year-end donations. To build on your Giving Tuesday momentum, you need to plan your thoughtful follow-ups in advance. Make sure you’re saying these three things to your supporters once the big day is in the books: Table of Contents1. Thank you2. We’re counting on you beyond Giving Tuesday3. Here’s what we accomplished togetherExtend your Giving Tuesday success with a thoughtful “thank you” campaign Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations 1. Thank you…
If you run a nonprofit, you’re probably already familiar with Giving Tuesday. If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses, people have the chance to make donations to the organizations and causes that are important to them. Table of ContentsIs Giving Tuesday really worth it for my nonprofit?Giving Tuesday is on November 30, 20213 Ways to Get Ready for Giving Tuesday1. Spread the word!2. Set up and test your website for collecting donations before the big day.Here are two things you’ll definitely want to give a second look:3. Get social with planned Giving Tuesday postsPlan Facebook status updates in advanceDraft your day-of tweets days before Giving TuesdayMaximize visibility by using buzzy Giving Tuesday hashtagsTools to help your organization reach…
When running a nonprofit, changing lives is your main objective, and you look to make a difference with the sum of small acts that move the needle over time. Of course, making change without community support is an uphill battle. So how can you prioritize your mission while also constantly generating sincere community engagement? There are numerous community outreach ideas for nonprofit organizations, several of which we’ll cover below. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations Benefits of outreach for nonprofits Outreach for nonprofits can look different depending on the kind of organization you have — but it’s always about building and maintaining relationships. There are lots of creative ways to do interactive marketing for outreach. Some common methods include phone calls, email, chatbots, social media posts, and YouTube channels.…
For nonprofit professionals, Giving Tuesday is a big opportunity to drive donations ahead of your end-of-year campaign. Just take a look at these stats: In 2020, Giving Tuesday donations totaled more than $2.47 billion, engaging 34.8 million participants!The NonProfit Times That’s a lot of donations! To make sure that your cause is a part of the excitement, you’ll need a fundraising plan. Don’t worry — we’ll walk you through some effective Giving Tuesday ideas and share our free Giving Tuesday Fundraising Plan. But first — we’ll walk through some general must-knows about Giving Tuesday so you can maximize your fundraising. Table of ContentsWhen is Giving Tuesday 2021?How do I use Giving Tuesday to raise money for my cause?Free Giving Tuesday Ideas and Fundraising PlanWhy bother with this guide?Planning your Giving Tuesday donation campaignYour Giving Tuesday donation promotional plan (with ideas)Giving Tuesday ideas to ensure your plan’s successMore Giving Tuesday ideas to help…
If you run a nonprofit, you know how important end-of-year donations are. The year-end giving season has already begun, and with big days like Giving Tuesday right around the corner, it’s the perfect time to review your end-of-year fundraising marketing plan and make sure you’re set up for success. To help you get ready, we reached out to people who specialize in helping nonprofits succeed to get their best advice for making the most of this important time of year. We also looked at some of our favorite nonprofit resources, and gathered expert tips from other nonprofit professionals. If you’re ready to reach your fundraising goals and set your organization up for success in the New Year, these tips can help! Here are our 35 favorite expert tips for end-of-year fundraising 1. “Plan way ahead, gather the stories and content all year and have a strategy for dissemination. Don’t go it…
Giving Tuesday (November 30, 2021) is right on the heels of major retail holidays like Black Friday, Small Business Saturday, and Cyber Monday. It’s the perfect time for your supporters to take a break from the hustle of holiday shopping and embrace the spirit of giving. One of the best ways to fundraise online on this giving holiday is to send out a Giving Tuesday email series. Read on for our tips on sending Giving Tuesday emails that actually inspire donations, along with some examples and templates you can use for a successful fundraising holiday! Table of ContentsHow can your organization get donations this Giving Tuesday?3 Giving Tuesday email examples that motivate people to donate1. Start with a compelling headline2. Tell a powerful story3. Make giving as easy as possibleGiving Tuesday email templatesDon’t miss out on your Giving Tuesday gifts Keep your organization growing with expert advice and all the…
Nonprofit work isn’t for the faint of heart. During my years working as a communications director in the nonprofit industry, I experienced disheartening nonprofit problems as often as I witnessed inspirational impact. When people first transfer from the for-profit world into the nonprofit sector, they’re often idealistic. Their dreams of making a difference initially drown out the challenging problems nonprofit organizations face every day. It doesn’t take long, however, before the long hours and constant struggles take their toll. But this reality shouldn’t stop you from embarking on some of the most important work you’ll do in your life. In this guide, I’ll share best practices and nonprofit management tips I’ve learned from experts in a wide variety of organizations that operate effectively for a measurable impact. The nonprofit sector consists of more than 1.54 million organizations, according to research conducted by The Urban Institute. Public charities throughout the United…
As nonprofit professionals know, holiday giving is no picnic. The prevalence of online fundraising, and the growing popularity of Giving Tuesday, have only galvanized nonprofits to maximize holiday giving online. The value of holiday giving campaigns cannot be overstated: Around 31 percent of annual online gifts are made in December and 10 percent of that happens within the last 3 days of the year. In this Golden Age of online giving, a little planning can go a long way. A successful holiday fundraising appeal will give your organization deep roots from which to grow in the New Year. Here are 10 ways to make sure you nail your holiday fundraising appeal, so your organization can make the most of the holiday season. Table of Contents1. Customize your holiday fundraising appeal email and donation pages2. Optimize your appeals for mobile giving3. Compartmentalize with segmentation4. Serialize with more than one email or…
On October 4, 2021, Facebook and Instagram experienced a major outage that lasted for at least five hours, preventing people from connecting with their family, friends, and yes — their customers. And this isn’t the first time these platforms, which many small businesses rely on for marketing, have shut down. The last major outage occurred in 2019 and lasted for 24 hours! Back then, as a business coach who focuses primarily on marketing, I received dozens of emails, texts, and direct messages – each one full of distress: “My posts aren’t showing up” “I scheduled posts to go out today!”“I can’t access my group”“I had planned to go LIVE”“I wanted to announce our new product” It’s safe to say that small business owners and marketers everywhere panicked a little during the Facebook outage this past March. Were you one of them? Small business owners use Facebook and Instagram to market their…