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Constant Contact: 10 Ways to Nail Your Holiday Fundraising Appeal This Giving Season
Constant Contact just posted a brilliant story:
As nonprofit professionals know, holiday giving is no picnic. The prevalence of online fundraising, and the growing popularity of Giving Tuesday, have only galvanized nonprofits to maximize holiday giving online. The value of holiday giving campaigns cannot be overstated: Around 31 percent of annual online gifts are made in December and 10 percent of that happens within the last 3 days of the year. In this Golden Age of online giving, a little planning can go a long way. A successful holiday fundraising appeal will give your organization deep roots from which to grow in the New Year. Here are 10 ways to make sure you nail your holiday fundraising appeal, so your organization can make the most of the holiday season. Table of Contents1. Customize your holiday fundraising appeal email and donation pages2. Optimize your appeals for mobile giving3. Compartmentalize with segmentation4. Serialize with more than one email or…
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