Constant Contact: What the Facebook and Instagram Outage Teaches Us About Marketing

Constant Contact just shared another brilliant blogpost:

On October 4, 2021, Facebook and Instagram experienced a major outage that lasted for at least five hours, preventing people from connecting with their family, friends, and yes — their customers. And this isn’t the first time these platforms, which many small businesses rely on for marketing, have shut down. The last major outage occurred in 2019 and lasted for 24 hours! Back then, as a business coach who focuses primarily on marketing, I received dozens of emails, texts, and direct messages – each one full of distress: “My posts aren’t showing up” “I scheduled posts to go out today!”“I can’t access my group”“I had planned to go LIVE”“I wanted to announce our new product” It’s safe to say that small business owners and marketers everywhere panicked a little during the Facebook outage this past March. Were you one of them? Small business owners use Facebook and Instagram to market their…

Read the original here: What the Facebook and Instagram Outage Teaches Us About Marketing

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