Marketing Strategy
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There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns. That’s where social media can help. Let’s dive into the social media platforms that non-profit orgs can leverage today. How Non-Profits Leverage Social Media There are three major ways that non-profit organizations can use social media to get the word out on causes that matter. The first is through social challenges. Think back to 2014 when the ice bucket challenge went viral. This challenge involved taking a bucket full of ice
Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else, with Statista predicting the number of ecommerce users to grow to nearly 274 million by 2025. If you’re a small business owner with little experience in online marketing, creating a strategy to boost your online presence may feel overwhelming. Have no fear — we’ve got you covered. In this post, we’ll help you build and optimize your small business marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Small Business Marketing Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and
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For a while now, you’ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you’ve never done something like that before. You don’t even know where to start. Fortunately, we’ve curated the best content marketing plans to help you write a concrete plan that’s rooted in data and produces results. But first, we’ll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses. The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns. Writing a marketing plan will help you think of each campaign’s mission, buyer personas, budget, tactics, and deliverables. With all of…
Provide your shoppers with a flexible and convenient buying process by integrating cross-channel retailing into your marketing strategy. See how big name brands advanced their strategies by doing so with these examples.
Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they may have online. Read on to discover new data about how businesses are investing in experiential marketing and how you can leverage the strategy in your processes. Will brands invest in experiential marketing? HubSpot Blog’s Marketing Industry Trends Report surveyed 1,000+ global B2B and B2C marketing professionals and asked them about the marketing trends they currently leverage. 29% of marketers say they use experiential marketing in their roles, and of those who use it, 51% say it is the second most effective trend they leverage. 83% of marketers also plan to continue investing the same amount or increasing their experiential marketing investments in 2022. So, yes, brands will continue to and increase their investments in…
Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. The basis for this line of argument for many of them is that they’re too busy trying to get customers through the door to be bothered about “fancy marketing.” However, marketing is a more effortless and surer way to bring in the business they want. This article will reveal some benefits of digital marketing for small businesses and show that marketing truly matters regardless of the business you run. They believe that customers would inevitably find their way to them since they have a great product or service. But unfortunately, although this strategy might bring some customers (after all, who doesn’t love great products and service?), its results pale compared to what they’ll…
Did you know that customer retention has been found to be even more critical to your company’s success than customer acquisition? Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention can result in an increase in company revenue by 25-95%. In fact, no matter if you’re a team of one or leading a scaling enterprise, you can build customer relationships with your existing audience without the typical costs associated with acquiring new customers. The key is strategic relationship marketing. Especially since, as Adobe learned, returning customers spend more than newer customers. Why? Because existing customers understand the value of your products and services and they’re invested loyally in your brand. If a customer feels satisfied with their interaction with you, they’re more likely to turn to your business for their needs, again and again. “But isn’t all marketing relationships marketing?” Not exactly.…