Insights
Customer loyalty: It’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy…
Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy…
Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy…
Have we hit the post-pandemic checkpoint? Online traffic is stabilizing and the global eCommerce growth rate is expected to slow to 12.2% – a dip compared to 16.3% in 2021. Marketers are still operating in unknown eCommerce and retail territory with the latest challenges: inflation and its impact on consumer behavior, the re-emergence of brick and mortar stores, and the effect of current world affairs. These offer both risks and opportunities for brands. But the acceleration of businesses having to adapt and innovate their marketing strategies continues to intensify its momentum. It’s got the marketing industry occupied with two major questions: How will the retail and e-commerce sectors continue to evolve post-pandemic? How must marketers adapt their marketing strategy to respond appropriately to the change? Here are eight post-pandemic trends that marketers need to have on their radar. 1# Inflation As A Risk Factor: Consumers Are Becoming More Cost-Conscious The…
Imagine you’re in 2008 again; could you have imagined that our phones would one day become everyone’s go-to for shopping, music, TV, browsing, and socializing? Fast forward to 2022, these aspects of everyday life are now almost overwhelmingly defined by modern technology, thanks to the technological evolution of smartphones, cloud computing, and mobile internet. And the digital evolution isn’t over yet, as new developments and innovations show no sign of slowing down. The penetration of technology in our everyday lives has a heavy impact on the retail industry. To adapt to the digitally-conscious consumer, all brands and retailers must find ways to use technology to add value to the shopping experience. Rather than a need to change to survive, brands and retailers need to envision this as an opportunity to create a positive shopping experience that can turn new customers into long-term fans. You can learn more about AI-driven…
When it comes to eCommerce and retail, creating shopping experiences across multiple channels is essential to the modern consumer. Taking an omnichannel approach in retail is becoming increasingly important, as today’s customers expect a seamless user journey, wherever and whenever they browse and shop for products. Brands must leverage new technologies and utilise the tools available to them, to help them achieve an effective omnichannel strategy. New technology and trends influencing today’s retail strategies Today’s shoppers seek easy navigation and browsing, frictionless routes to purchase and flexible payment and shipping methods. So, the onus is on retail brands to meet consumer expectations and delight them with a seamless customer experience throughout the user journey. Browsing and buying behaviours are forever changing, and we’ve seen an accelerated shift due to the COVID-19 pandemic. With advanced technology, brands can deliver immersive commerce experiences to consumers online. This has heightened customer expectations,…
Get your marketing priorities in order for the new year. These 7 unPredictions are used by leading brands to improve customer engagement.
You’ve made it through another unpredictable year – but how prepared are you in making 2022 the most incredible one yet? As you kick off your marketing strategy planning for this fresh year, it’s time to reflect on your performance, prioritize your activities and rethink investments. What worked and did not work in your campaigns? How fast was your tech-stack able to adapt to the changing trends? What barriers stopped you from getting those sales numbers up? At Mapp Digital, we’re conducting the survey “The State of Digital Marketing in 2022” in the UK, US, Germany, and Italy to help you pull key insights on how companies reshaped their marketing strategies in 2021 and how they are setting their priorities for 2022. After the success of our insightful survey last year, we’re working on giving you an even better understanding of what practices worked and how these performed across different…
Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked almost exclusively with retail giants (think PepsiCo or Nike) are also trying their hand at DTC models, and startups are opting directly for DTC strategies more than ever before. This trend had already begun pre-pandemic, but COVID-19 added fuel to the fire that has become this huge shift in consumer behavior. Whereas shopping at physical stores was previously the norm, with customers placing high value on the ability to shop for a wide variety of product types in a single store, the results of the pandemic have since pushed a lot of that shopping online. And to no surprise, consumers are finding that making purposeful purchases directly from an engaging manufacturer can be a wonderfully personalized and more satisfying experience than just hitting up the…
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer your customer—not just in terms of product, but in terms of how they feel throughout their interaction with your company—will not only boost your retention power, but also foster loyal customer relationships. As a result, your buyers become sharers, spreading the word about your fantastic product. So, what are some keys to creating a solid CX strategy? Here are a few top tips to help you build an experience that keeps your customers happy and mitigates churn Go in with a Clear Strategy Map out the customer journey with different stages. Identify buyer personas. Define concrete goals. What type of experience do you want to provide for your customers? How do you want them to feel? What are your customers looking for when they come…