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HubSpot: 5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]
- December 19, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a insightful article:
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it’s time to do some housekeeping. Here, we’ll cover five marketing trends that are losing steam and how marketers can respond. 1. Celebrity endorsements on social media. Have you ever seen a sponsored post from a celebrity on social media and thought, “Do they really use that?” For example, Beyond Meat’s collaboration with media personality Kim Kardashian became a viral moment in 2022, but for all the wrong reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of “fake chewing,” leading many to question the authenticity of her endorsement. The problem is not that Kim K is clearly not a fan of
More here: 5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]
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