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Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents. Besides providing you with the authorization to begin projects, project charters help you sell your project’s viability to stakeholders. This document will also help get your entire team on board with your plans and deadlines. In this guide, we’ll explore everything you need to know about project charters. We’ll cover: What is a project charter? The Benefits of Creating Project Charters How to Write a Project Charter The Anatomy of a Project Charter Project Charter Examples Mistakes to Avoid When Creating a Project Charter The Benefits of Creating Project Charters “The project charter is such an important document that a project cannot be started without one,” says Rita Mulcahy, a renowned project manager, trainer, and author. This document can
Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative. Stakeholder management allows you to identify and meet leaders’ needs while keeping communication open. In this article, you’ll learn what stakeholder management is, why it’s important, and how to create a stakeholder management plan. Table of Contents What is stakeholder management? Why is stakeholder management important? Benefits of Stakeholder Management Inside the Stakeholder Management Process Tips for Stakeholder Management Why is stakeholder management important? Projects fail when the interests and needs of stakeholders are ignored. This leads to a lack of buy-in from key stakeholders, which can jeopardize the success of the project. When stakeholders feel their needs are being met, they’re more likely to support the project. On the other hand, if their needs are not met, they may try to block your initiative. Stakeholder management helps build positive relationships that
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Now more than ever, employers are emphasizing skills over pedigree. LinkedIn data from the past year shows a 20% increase in managers who don’t have a traditional four-year degree. This trend highlights the push toward skills-based hiring, which prioritizes a person’s capabilities over their credentials. Hiring for skill rather than a degree is a good step forward for all, and it’s wise to leverage your strengths when going after a new role or promotion. That’s why you want to make sure you have the right technical skills for your career path to stay
Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design? Chances are you haven’t noticed. That’s the goal — to give users an intuitive experience that gets them to seamlessly fill up the form and continue with their day. In this guide, we’ll review the most effective ways to do just that. Here, you’ll learn how to design mobile forms that are not clunky or misaligned, but that help boost conversions and create a great user experience. Table of Contents What is mobile form design? Mobile vs. Desktop Form Design Mobile Form Design: 11 UX Guidelines Mobile vs. Desktop Form Design Today, your website visitors aren’t just browsing your site, viewing your content, and completing your forms from their
When proposing potential ads at your startup, one of the first questions you’ll likely encounter is, “How much will this cost?” If you’ve prepared a killer startup marketing budget, you will be well-equipped to help executives understand and buy into your vision. A marketing budget should detail how much you’ll spend on paid advertising, fit into your overall strategy, and prove a worthy expenditure based on revenue earned. In a world where 82% of startups fail from cash flow problems, the stakes are higher for these new businesses. Startups often face limited resources and smaller budgets, making it difficult to stake claim to a marketing budget. This post covers how to determine what your marketing budget should be and what it needs to include. Table of Contents Marketing Costs for a Startup Startup Marketing Budget Considerations Tips for Writing a Startup Marketing Budget How to Write a Startup Marketing Budget
Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on task. This is why reading about productivity is helpful, especially when the content helps you develop your own tactics for dealing with it. Read on to discover a list of productivity blogs featuring high-quality information and strategies you can adopt to get over the productivity hump. Top Productivity Blogs 1. HubSpot Blog The HubSpot Blog features various articles on productivity, from tips from experts on their own best practices to lists of tools that can help you be more productive. You can also download a free productivity guide that will help you learn more about productivity and even prioritize your tasks and projects. Recommended Read: 5 Surprising Research-Backed Tips That Will
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent any time on #WellnessTok then you may be familiar with the luxury grocery chain Erewhon. With eight locations across Los Angeles, the stores feature organic, niche products and have a reputation for being rather bougie. Over the past few years, the store has turned its smoothie bar into an unlikely marketing machine for beauty, skincare, and lifestyle brands with reach extending far beyond its Los Angeles shoppers. The Tinx smoothie, named after the popular TikTok creator, debuted as an off-menu item in 2021 and was based on the custom smoothie she ordered when visiting the store. Because Tinx grew her following giving LA-based recommendations and frequently posts about her love for Erewhon, a collaboration with the chain was a natural fit.
Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that. By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers. In this blog post, we’ll cover the following: What is a persona? Why you need a persona How to create a persona Best persona creation tools Read on to learn more. Every business has a target audience, which is further divided into different customer segments. Within those segments, there are different types of buyers — not every customer has uniform wants and needs. A buyer persona details
Marketers spend hours brainstorming ways to grow their email lists. No matter what industry you’re in, email capture is a powerful and high-impact marketing activity. Now, there are many ways to grow your subscriber base — beyond the simple sidebar lead magnet and pop-up forms. This blog will cover: What Is Email Capture? 7 Email Lead Capture Strategies to Use in 2022 7 Email Lead Capture Tools to Use in 2022 1. Ask, “What’s in it for me?” While every company in every industry may have a different tactical implementation to capture email leads, at the core of every strategy is this formula: “What’s in it for me?” is such an underrated question in marketing. In other words, you need to ensure that whatever information you’re asking for is worth giving up in exchange for your offer. In some cases, the value exchange is extremely straightforward. Take, for example, WaitButWhy.
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster video that’s sure to rake in hundreds—maybe thousands—of views. With all that time invested, you can’t stop at just embedding the video on the homepage of your website or sharing it on social media and hoping someone watches. Running YouTube ads on your videos is one way to make sure more of your target audience finds the content you’ve produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI. In this post, we’ll guide you through YouTube ads—how they work, how you get paid, and best practices for growing revenue from your YouTube channel through advertising. By the end of this guide, you’ll be ready to launch advertisements across your YouTube channel as part of your overall YouTube marketing strategy. Let’s get