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HubSpot: How to Dramatically Increase Your Revenue with Nano and Micro-influencers
- December 19, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a insightful story:
Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar. However, despite a smaller following, their conversion rates stack up against celebrities and those with bigger audiences. In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. Here’s what you need to know. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Influencers are social media superstars, trendsetters, tastemakers, and knowledge leaders with sizable and highly engaged networks of followers on social media. Accessing influencers is a powerful marketing tool to boost brand awareness, send qualified traffic to your website, and impact purchasing decisions through product placements and endorsements on social media. Influencers can be anything from
More here: How to Dramatically Increase Your Revenue with Nano and Micro-influencers
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