Call to Actions

Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction. If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas. 1. Try it free for [TIME]. The word “try” is a soft term. It implies little risk. For this reason, it can be extremely effective, especially for downloadable products or apps. Many SaaS companies or service providers use this CTA. Here’s an example from T-Mobile: Image Source Take a look at another powerful example from GitHub: Image Source 2. Get started now. This phrase is a simple and short CTA. It’s a great choice if you have limited space in your CTA button but want something that makes an impact.

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything. But while big projects can have big payoffs, you don’t have all the time in the world to execute them. You’ve got lots of other things on your plate — the only free time you have left in your day is the 43 minutes on Wednesday between scarfing down your bagged lunch and your weekly 1:00 p.m. client call.  Yeah … not a lot of time for those big campaigns, huh?  The good news is you don’t need them to make a big impact on your marketing — often, a smaller tweak can work wonders. And one of the smallest changes you can implement with the biggest splash is call-to-action (CTA) revamps. On our own CTAs, we’ve seen

It’s hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That’s right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. Behind the scenes, our team also thinks about how we can convince as many readers as possible to become leads and access more information, tools, and resources from HubSpot – and anyone who has worked on lead generation knows that accomplishing this task is much easier said than done. Effective blog lead generation requires both creative and analytical skills. It’s about knowing what numbers to crunch, how to analyze your existing data, and how to make projections based off of traffic, monthly search volume, and conversion potential. Additionally

There’s no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.  Visitors, leads, customers, and promoters are likely to visit your site, so you’ll need several types of CTAs to get them to accomplish different goals.  To help you turn visitors into leads, leads to customers, and customers to promoters, I’ve put together a list of CTAs to use for each audience. But before we get into that, let’s discuss what a CTA is.  Without a CTA, potential leads and customers may struggle to find the correct path to buy a product or sign up for a service or list. CTAs help companies generate leads, but they also help delight customers and avoid frustration.  Now you know what a CTA is, here’s a list of CTAs that will benefit your website.  10 Types of CTAs Marketers Should Know The CTAs below

Calls-to-action (CTAs) are a crucial part of your marketing arsenal. You need effective CTAs to convert website visitors into leads. CTAs prompt your audience to take an action in their lifecycle that actually benefits them — and the growth of your business. In addition to your CTA’s copy, its design needs to grab people’s attention. That’s why we created 28 free call-to-action (CTA) templates in PowerPoint for you to customize and use. Don’t let the fear of DIY design stop you. The template will teach you how to customize your new CTAs effectively. This post will give you a sneak peek into a large set of designs available in the template. Download it now and follow along. Download Now: 28 Free CTA Templates Best Free Call-to-Action Templates Struggling to create engaging CTA designs or just looking for some inspiration? Here are some of the best free call-to-action templates that can

Is your website ready to attract and convert mobile website visitors into leads?  According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that’s not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan.  All this talk of mobile got me thinking about how website visitors were accessing our offers. And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. (As a lead generation geek, you can imagine how psyched I was to uncover such a huge opportunity for gathering more leads.) With this information in tow, I set out to solve this problem — and I think you’ll be intrigued by what I found. 

Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test. It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. In this blog post, we’ll explain what a CRO test is and the steps to run them for maximum impact. CRO tests involve adding, re-arranging, and redesigning elements on your website. They can focus on optimizing the copy, design, or placement of your CTAs, or the length of your headlines, among other elements. When done right, a CRO test will help you identify where to make improvements and maximize the return on your investment. At worst, this test will serve as a gut check to ensure your current path is optimized and at the best, it will unlock new opportunities. How to

How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, it’s helpful to know what goes into a great one. We’ve compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages. Sign-Up Landing Pages 1. Shopify Like many of the other landing pages in this post, Shopify’s trial landing page for sellers keeps it simple. It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. Visitors come away knowing that Shopify is an all-in-one platform that is easy to use and trusted by many. Why…