Top Deliverability’s Blog
Mailjet: Meet EMC: The group looking to create email standards
- May 27, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mailjet
Mailjet just released a insightful article:
Have you ever noticed that the way your email campaign looks after you hit send doesn’t quite match what you expected to find? Did you ever see an email display one way in Gmail and another way in Apple Mail or Outlook? Usually, you can blame those types of problems on a lack of email standards. Different mailbox providers have their own ways of rendering HTML and CSS. They also have different levels of support for things like web fonts, interactive elements, and dark mode emails. Those inconsistencies account for some of the biggest email marketing headaches. If your campaign doesn’t render as expected, it could easily mean your subscribers won’t engage and take action. A new group that includes some of the smartest email professionals around aims to fix all that by setting standards for email development. We’re excited to tell you about this community-led initiative. It’s called the…
Read more: Meet EMC: The group looking to create email standards
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- Term: Campaign
- Term: Mailbox Provider (MBP)
- Term: Hyper text markup language (HTML)
- Term: Cascading style sheet (CSS)
- Term: Email Marketing
- Term: Render
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)
- Term: Deliverability