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Mapp: Only 1.5% of Retail Brands Personalize Subject Lines – 3 Tips To Go Beyond That
Mapp just shared a insightful write-up:
Personalization is a huge challenge for marketers today. Most of us are collecting data on our prospects and customers, but the problem is that there is so much of it and it’s all stored in different systems. This creates a big headache when it comes time to create that super relevant email content. Gartner even stated that 80% of marketers will abandon personalization by 2025 because of these difficulties. But you don’t have to be one of them! Personalization is still one of the best ways to squeeze more ROI out of your email program. In a survey conducted by Mailcharts of 500 retail brands’ emails, only 1.5% of those had personalization in the subject line. That is dismal, especially considering that subject line personalization is just the bare minimum of what you can and should be doing with personalization. To really get the most out of your personalization efforts,…
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