ContactLab
The ecommerce marketing industry has never been so competitive as it is in this post-pandemic world. Physical retail businesses have been hit the worst as many brands now offer their customers a choice to transact online. As ecommerce grows, online businesses have been developing marketing strategies that will attract traffic and generate leads. The most effective ecommerce marketing strategies seek to: Create brand awareness Increase online sales, Build customer loyalty A growing body of evidence suggests that a good brand strategy can give you an advantage over your competitors, irrespective of your niche. First, understand your customers and learn what drives them to make a purchase. And because the ecommerce sector is always evolving, you need to keep up with the latest trends in customer behavior. What works today may not be relevant tomorrow. To make your job easier, we compiled five current proven ecommerce marketing strategies guaranteed to generate leads and increase…
Is Email Marketing Still Relevant Today?Working with Email Marketing: The 3 Critical ElementsSetting Up Your Email Marketing Strategy Email may be one of the oldest versions of electronic communication, but it is still the most effective. Yes, there are undeniably newer and fresher methods to communicate with your community and consumers. Even so, email still has a user base of nearly 5 billion individuals. As a result, email remains the undefeated champion among all the available marketing tools. In addition, email marketing can also be an excellent way to revolutionize your enterprise company. The question is, how? Read on below to find out. Is Email Marketing Still Relevant Today? With all the talk about newer channels, how come a decades-old platform remains one of the most powerful marketing strategies? Email marketing services, like other platforms and channels, have developed to make it easier for businesses to contact clients than ever before. After…
Every business, big or small, knows that it should invest in marketing. But marketing means something different for everyone. For some, it’s banner ads, for others it’s social media. There are many different ways to promote your store, and they all take a lot of time and resources that typical ecommerce businesses don’t have. Moreover, where’s the return on all that? Every activity needs to be tracked separately. Email marketing is just one of the tactics, but it’s proved to be invaluable and effective for many ecommerce brands. Without it, growing meaningful relationships with buyers is truly difficult and expensive. And long-lasting relationships are the key to sales, repeat purchases and brand loyalty. Although email is one the oldest forms of ecommerce marketing, it still delivers the highest ROI for online store owners that adopt it correctly. In comparison with social, email marketing is 40 times more effective when it…
eBay is truly an online shopping destination like no other. It has almost 12 million visitors every month, and two out of every three Australian adults having bought something on ebay.com.au in the past year. An estimated AUD $15.7 billion of automotive parts and accessories is sold globally on eBay each year*. Half of all automotive parts buyers have at least one vehicle in their eBay Garage. “A car or truck part sells every 3 seconds on ebay.com.au” * Derived from https://au.oberlo.com/blog/ebay-statistics and eBay Inc published financial reports Buying car and motorcycle parts or accessories online can be daunting. To start, shopping online is radically different from ordering a part over the counter at a motor dealership where the customer can interact in real time with a parts interpreter. Accuracy is much more accurate online though. If a customer can easily find their specific model and then only see parts and accessories…
With the holidays fast approaching, many people are in need of a little help with their gift giving. And if you’re not into crowds or waiting in line at retail stores, then there is no better place to look than online. To help you out, we’ve compiled a list of the best ecommerce businesses around the world for your holiday shopping needs. No matter what you celebrate, now’s the time to spread the holiday cheer and have fun! More and more shoppers care about the story behind the brand, the values it stands for and how exactly it operates. Here’s a list of great online stores that aim to provide outstanding customer experience and scale their businesses. One thing they all have in common is this – they leverage the power of ecommerce and marketing automation to stand out this holiday season and beyond. And they do that by utilizing Maropost!…
Email marketing is one of the oldest and most reliable mobile marketing strategies out there. With the right elements in place, emails could be your ultimate weapon in marketing and improving your marketing campaign. But wait…what is email marketing automation? Email marketing automation is basically sending out email campaigns automatically based on triggers (or automation workflows), categories, segments and schedules you create and set. You no longer have to type and send out a hundred emails every day manually (very time-consuming!). Instead, with automation you can arrange a set of messages and schedule them for a particular audience. A successful email marketing automation strategy can: Boost engagement along the customer journey Increase revenue Improve efficiency Are you excited yet? Now you might be wondering asking: “How can I build a successful email marketing automation strategy?” There are several different ways to do this, but we are here to give you the best. Here are five…
For the 5th time in succession since it appeared for the first time, Contactlab has been included as a global “Representative Vendor” in the 2020 edition of Gartner’s Market Guide for Email Marketing, the key reference point for marketers looking to choose a partner to create and optimise their email campaigns as part of a broader multichannel marketing programs. Our organisation is deemed as being a mid-level solution which offers extremely strong functionality for medium and large-scale companies. What is Gartner’s Market Guide? It is a tool through which Gartner discusses current market definition, its rapid evolution and its dynamics, examining trends and major players where marketers can go to execute or optimize their email campaigns. In particular, Gartner’s Market Guide for Email Marketing explores the global landscape of email marketing provider covering everything from small and midsize businesses (SMBs) to enterprise customers. This marketing channel has…
Starting from May 4th, 2020 our Customer Service will be available: From Monday to Friday 9 am – 1 pm CEST 2pm – 6 pm CEST The services modalities will remain unchanged. For further information visit our support website. L’articolo Customer Service: new opening hours proviene da Contactlab.
With the upcoming bank holidays, we let you know that Contactlab’s Customer Service will not be available on: Monday, April 13th. Friday, May 1st. L’articolo Customer Service availability during the upcoming bank holidays proviene da Contactlab.
We inform our customers that all Contactlab divisions are running as usual and that we are continuing to serve them with the same level of commitment, dedication and precision as ever. Our teams have been working from home for the past three weeks and on Tuesday 10 March – before the government’s official decision – we decided to close our offices temporarily. Customers can still contact us on our mobile phones, via email, and messaging and video services. We have suspended business travel and any work-related journeys. Our thoughts are with those who are assisting in this national emergency and we thank them for the incredible work they are doing. Together we will get through these difficult times and continue forth stronger than ever. We will keep you informed. With our warmest wishes, the Contactlab management team L’articolo #Covid19: Contactlab services are running as…