Constant Contact
Did you know that more than 69% of online shopping carts are abandoned before the buyer completes their purchase? Many buyers tend to get cold feet between finding an interest in a product and checking out. The unwillingness to complete a purchase can be caused by several factors, including technical issues, concerns about costs, or distractions. However, the great thing about these potential customers is that they’ve already shown interest in your products. Many of them just need a gentle nudge to finish their purchase. Understanding what an abandoned cart email is, combined with using abandoned cart email best practices, can help you re-engage these customers and re-excite them about the products they were looking at. With newfound enthusiasm, many of these leads can be turned into paying customers. What is an abandoned cart email? Abandoned cart emails are email messages that companies automatically send out whenever a shopper places
Do you want to optimize your online business and create more revenue? One area where businesses lose sales opportunities is right on their checkout page. A product checkout page is where you need to optimize to provide the best user experience for your online buyers. There are several marketing best practices that you should apply on your checkout page to minimize friction and increase sales. If this sounds hard to do, don’t worry. You can make some simple but impactful changes to your checkout page that make it seamless for customers to complete their checkout process. Let’s look at strategies to boost conversions on checkout pages and skyrocket your sales. Offer free shipping One of the best ways to boost checkout completion is to make your user feel like they’re getting a compelling offer. People like to get value for their money, and this is something you can convey when
Learning how to write a thank-you email is more than just good manners. It’s smart practice for any small business that wants to improve customer loyalty. A little acknowledgment goes a long way to inspire repeat business or donations. When you show partners and patrons just how much you appreciate them, they’re more likely to invest in the relationship. You may have mastered the art of gratitude in your personal life, but the small business thank-you email is slightly different. It can be hard to strike the right balance between personal and professional. Here’s how to do it well. When should a small business send customers a thank-you email? Small businesses depend on the goodwill of the community. You have to show appreciation to get it. Thank-you emails should celebrate new relationships and honor old ones — whether you’re a nonprofit or for-profit business. This means thanking customers after their first
Email marketing remains one of the most cost-effective forms of marketing, but it can also take up tons of time — unless you’re using email autoresponders. These are messages you can write ahead of time, effectively reaching your customers without interrupting a busy workflow. An email autoresponder is a message that’s triggered by a certain action, and chances are, you’re not using them to their full advantage. Here’s how you can use them to generate leads without lifting a finger. What is an email autoresponder in marketing? In email marketing, autoresponders are messages sent out automatically after being triggered by a customer action. Email generates an average $36 return on every $1 spent, and autoresponders help you stay on top of it while leaving you time to run your business. Used correctly, an email autoresponder can boost your marketing efforts by allowing you to streamline your email marketing campaigns. Because
From a bird’s eye view, a charity run or walk may look like an organization just made an announcement, people showed up, and everything was a big success. But if you’re in charge of getting such an event off the ground, the steps to success start to look very different. A walk for charity can be a win-win for everyone. Participants can enjoy a day of exercise while supporting their community. Nonprofits can connect with people who might otherwise not know about their mission but love being active. Whether it’s a virtual or in-person event (or both!), your team can use it to expand your reach and strengthen relationships with existing supporters. Don’t be fooled — it can be a lot of work. From creating effective nonprofit marketing to the day-of logistics to following up with thanks to participants, you’ll have plenty of tasks. The key to hosting a successful
It happened just last night. The crickets changed their song. You know what I’m talking about; that ever-so-subtle shift in nature that says, “Yes, it’s hot right now, but autumn is coming… soon.” This, of course, makes me start thinking about the many things on my “to-do” list that I haven’t gotten done yet. Of course, there are the “must-dos” such as resealing the deck and taking the snowblower in for maintenance. But fall makes me think more about the stuff I’d like to do, or that I’ve been meaning to do. I mean, it’s Sourdough September; I should really get my starter going, so I can bake my own bread this winter. And while I’m thinking about things I haven’t managed to get done, I should probably get to work on making those candles I’ve been meaning to create since last year. After all, it is World Candle Month.
Imagine: You have been working all day without a break. You finally get off work and realize that you’re so hungry, you’re angry; it’s called hangry. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. Where do you turn? Most likely you’ll turn to Google, and subsequently a Google Business Profile, on your smartphone to find a close restaurant with good reviews and some appetizing photos. Now imagine you own that restaurant. You just scored a new customer! According to Google, every month there are over five billion searches for restaurants, three billion searches for hotels, one billion searches for clothing stores, and another 600 million searches for hair and beauty salons. As a marketer, it’s your job to turn those searches into new customers. When prospects are looking for a specific product, service or type of business, Google Business Profile helps them
Your digital marketing strategy is built around getting noticed online. And, just like you wouldn’t try to get everyone’s attention in a crowded stadium by yelling without a microphone, you won’t draw attention to your digital platforms with just one type of content. That’s where curated content comes in. Curated content goes beyond reposting and sharing from other social feeds. It involves strategy and finesse. To get the most out of content curation, it’s not enough to know how to curate content. You need to know the best practices for curating content and how you can use content curation to boost your credibility and enhance your social media presence. What is curated content? You’re probably sharing content from other brands and people you follow on social media to offer your followers a richer experience. Curated content takes this idea a step further. Instead of sharing engaging posts you’ve stumbled upon in
These days, pretty much everyone has a smartphone with them at all times. What an opportunity for businesses to connect with their customers in a number of ways, namely — social, email, and text. Each of these channels has unique aspects that make it worthy of having in your marketing toolbox. Social allows you to reach new people, but algorithms limit your reach. Email gives you ownership of your audience, and you can reach them on your terms, but you have to compete for your reader’s attention against competitors in the inbox. Text messages are personal and immediate — when someone receives a text they look at it — but you must be careful not to abuse this connection, or you’ll turn people off. In the end, it’s the businesses that reach customers in the channels they prefer that win. And when you figure out how to use these channels
Hosting an event can serve as the perfect marketing tool to attract attention to your company. And successful event management can help build your customer list, establish connections, and create buzz for your brand. Now more than ever, events are a great way for you to be creative in the way you build engagement with your brand. Even better, events are flexible and can be tailored to meet your needs. You can develop an event marketing plan to cater to the size, budget, and needs of your brand or cause. While hosting events can have huge payoffs, it’s important to provide prospective attendees with the right event details. This article will cover how to get started posting must-have information on your event website. Getting started Before building your event website, you have to hammer out the details. Think about what you hope to achieve with your event. Based on your