Top Deliverability’s Blog
Constant Contact: SMS Text Message Marketing Best Practices to Build Relationships and Increase Sales
Constant Contact just released a insightful blog:
These days, pretty much everyone has a smartphone with them at all times. What an opportunity for businesses to connect with their customers in a number of ways, namely — social, email, and text. Each of these channels has unique aspects that make it worthy of having in your marketing toolbox. Social allows you to reach new people, but algorithms limit your reach. Email gives you ownership of your audience, and you can reach them on your terms, but you have to compete for your reader’s attention against competitors in the inbox. Text messages are personal and immediate — when someone receives a text they look at it — but you must be careful not to abuse this connection, or you’ll turn people off. In the end, it’s the businesses that reach customers in the channels they prefer that win. And when you figure out how to use these channels
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