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The beginning of the year is a great time to reflect on the past year of your business and think back to all the loyal customers who helped you grow and succeed. It’s also the perfect time to come up with a plan to reward customers for their loyalty and encourage them to keep coming back in 2023 and beyond. Here are a few simple, inexpensive ways to help you develop and extend customer loyalty: 1. Celebrate your customers Everyone likes to be recognized for their contributions; your customers are no different. Feature a customer of the week or month — someone who has truly helped you grow your business — on your website, social media, or in your next email. Put a sign up in your storefront or office highlighting that customer. The recognition will go a long way towards encouraging other customers who love your business to get
Don’t reinvent the wheel! Use these highly effective event marketing examples to inspire your next event campaign. How important is event marketing? According to PwC, the second largest professional services firm in the world, roughly $108 billion is spent on event marketing, also known as experiential marketing, in the United States every year. 90% of nonprofits said that events were very important to their organizations. Even since the COVID-19 pandemic changed how we experience events and made virtual events more prominent, it’s clear that event marketing isn’t going anywhere. In this article, go through eight event marketing examples you can use to create buzz and generate lots of attendees for your next event. Table of ContentsWhat is event marketing?8 event marketing examples to help you get started1. User conferences2. Pop-up shops3. Networking events & mixers4. Lunch and learns5. Community events6. 5K run, walk, swim, or ride7. Auctions and raffles8. Special
Most of your customers own a smartphone and they probably check it for messages as soon as they wake up. Don’t you? That’s why text message marketing is so important for small businesses. With an open rate of 82%, SMS text messaging can help you reach your target audience when and where they spend their time — on their phones. Tap into this affordable resource by using text message marketing for small business to reach your captive audience of customers. What is text message marketing? Text message marketing is a form of communication in which you contact your customers using text messages. You use a short message service (SMS) to write various messages to your customers and send them out as texts which are sent directly to their phones. Not only does SMS marketing let you reach your customers more quickly, but they’re also more likely to read your message.
As a small business, generating leads is a top priority. Luckily, there are many ways to get more leads quickly and effectively. The following five ideas can be used by businesses of all sizes and most industries. The key is to test and modify them to make them work for your customer base. Here are five foolproof ways to generate leads for your business: 1. Facebook Ads Facebook ads are one of the best ways to drive leads. If you’re willing to “pay to play,” you have access to specific targeting options, including age, location, interests, and more. To make your ads successful, and drive qualified leads, use best practices and follow your data. Here are a few tips to keep in mind as you create your first Facebook ad: The ad should be closely related to the content people are clicking through. If there’s any confusion, people are more
In-person and digital events are a great way to introduce your brand to customers and build a loyal fan base. To make them successful, you need to carefully plan and market each event, attracting the right audience and providing them with a memorable experience. However, it’s important to remember that your job’s not over just because the event is. Once you’ve finished folding the last chair, sweeping the floor, and closing the doors on your venue, it’s time to get to work on your post-event marketing. What is post-event promotion? Despite what many people think, post-event marketing and engagement go beyond simply saying thank you. It’s a chance to add value to the people in attendance and gather valuable feedback so that your next event can be even better. Post-event promotion starts with following up with those who attended your event. It could be as simple as a thank-you
Your customers are telling you a lot about how you should communicate with them just by when and how they buy. When do you reach out to your customers? During special promotions and sales, of course, or maybe around holidays or events in your community. These sorts of moments are easy to predict and schedule. But what about when your customer buys from you– or doesn’t? Let’s take a look at three types of customers whose buying moments (or non-buying moments) can kick off compelling, considerate communications. First-time buyers can give you a fresh perspective That first time you get someone in the door (whether virtual or physical) is a big deal. Recognize it as one! Reaching out to first-time buyers can provide a timely touchpoint and bolster your brand. And it’s a great way for you to see your business through their eyes — a fresh, new point
Want to spruce up your website? The key to doing this is measuring what works on your site and what doesn’t. For example, if you have a series of blog posts on your site bringing in traffic, it can be hard to tell which ones bring in the most readers. Similarly, if people are landing on your page from a search result and leaving right away, then you need to know why. If you see what keywords people used to get to your site and if your content matches it, you can tweak your content and make it more appealing to your readers. To figure out how well your website performs, you need to extract data from it and analyze it. Look under the hood and make sure that everything’s working just fine. And this is where Google Analytics comes in. Google Analytics is the most comprehensive tracking tool available
Now that we’re in the Dog Days of Summer (July 3rd – August 11th), temperatures are rising and tempers often rise as well. It seems like everyone gets a little irritable during the hottest days of the summer. That’s why I think of August as the month to take care — take care of myself, my family, and my community. August is American Adventures Month so if you’re into adventure, this is a great time to take care of yourself by getting out there and trying something new. If you prefer something more mellow, and indoors, it’s also American Artist Appreciation Month, so think about taking some time to visit a local art gallery and take care of yourself while supporting, and caring for, your community. Personally, I like to start the month by organizing something simple on each day of National Simplify Your Life Week (August 1st-7th). It could
Event promotion is vital to avoid creating a great event with little to no attendance — or even awareness — and to ensure it’s as big of a success as possible. There are fewer things more deflating for a business owner than talking about a recent event they hosted only to realize no one heard about it, especially if they felt like all they did was spread the word. To make sure your event is as successful as it can be, event promotion is just as important as your event planning, if not more so. Using an event management tool to create a solid promotion timeline is one of many effective strategies you can implement right now. From content and email marketing to ads and social media, here are tips, strategies, and seven new ways to kick-start the process of promoting your upcoming event. We’ll also touch on what you
You can’t knock the power of small business storytelling. From generation to generation, storytelling is the primary way of passing down traditions, beliefs, and important family history. Stories can energize us, empower us, and unite us around a shared cause. If stories are so powerful, then it only makes sense for you to unlock the power of small business storytelling in your marketing. How To Unlock the Power of Small Business Storytelling In our upcoming Constant Contact webinar – 5 Tips to Level Up Your Email Marketing Efforts – we will be exploring different tactics small business owners like you can use to get more out of each email send. Register Now One of those tactics focuses on the words you use in your email campaigns to drive action. It’s pretty common for business owners to get stuck with writer’s block – unable to type a single word because they