Top Deliverability’s Blog
WttW: One-click unsubscribe
- January 31, 2024
- Posted by: Top Deliverability
- Category: Industry News Word to the Wise
Word to the Wise just shared a new insightful blog:
The worst thing about the yahoogle requirements has been their use of the term “one-click unsubscribe”. It’s an overloaded term that’s being used here to mean RFC 8058 in-app unsubscription. That’s a completely different thing to what one-click unsubscription has been used to mean for decades, often in the context of complying with legal requirements around unsubscription. It’s confusing. So here’s the simple explanation. To comply with everyone’s unsubscription requirements you need to do two things. First thing You need to have a clear link visible in the body of your message that allows users to unsubscribe. It’s the link you already have in the footer of your message: When the user clicks on it they should go to a web page. That web page must have a clear, conspicuous button that the user can click to unsubscribe. It cannot require them to provide any other information. That page can
Read more from the original source: One-click unsubscribe
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